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Social Media Advertising Contract for Hong Kong

Social Media Advertising Contract Template for Hong Kong

This document is a comprehensive legal agreement governed by Hong Kong law that establishes the terms and conditions for social media advertising services. It outlines the responsibilities of both the service provider and the client, including campaign execution, content creation, performance metrics, and payment terms. The contract incorporates specific provisions to comply with Hong Kong's data privacy laws, advertising standards, and digital communication regulations while addressing platform-specific requirements and intellectual property rights. It includes detailed specifications for campaign management, approval processes, and reporting requirements, ensuring clear accountability and measurable outcomes in the social media advertising relationship.

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What is a Social Media Advertising Contract?

The Social Media Advertising Contract is essential for businesses engaging in digital marketing activities in Hong Kong. This document is typically used when a company (the client) wishes to engage a professional service provider to manage and execute their social media advertising campaigns. It addresses crucial aspects such as campaign strategy, content creation, platform selection, performance measurement, and compliance with Hong Kong's regulatory framework, including the Personal Data (Privacy) Ordinance and Trade Descriptions Ordinance. The contract is particularly relevant in today's digital-first business environment, where social media advertising plays a crucial role in marketing strategies. It provides necessary protections for both parties while ensuring clarity in deliverables, performance expectations, and payment terms. The document is designed to accommodate various social media platforms while maintaining flexibility for evolving digital marketing trends and technological advancements.

What sections should be included in a Social Media Advertising Contract?

1. Parties: Identification of the advertising agency/service provider and the client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Detailed definitions of key terms used throughout the contract, including platform-specific terminology

4. Scope of Services: Detailed description of advertising services to be provided, including platforms, campaign types, and deliverables

5. Campaign Requirements: Specific requirements for advertising campaigns, including target audience, geographic scope, and campaign objectives

6. Approval Process: Process for client approval of advertising content and campaigns

7. Performance Metrics: Defined KPIs, reporting requirements, and measurement criteria

8. Payment Terms: Fee structure, payment schedule, and billing procedures

9. Intellectual Property Rights: Ownership and usage rights of campaign content and materials

10. Data Protection and Privacy: Compliance with PDPO and data handling requirements

11. Confidentiality: Protection of confidential information and trade secrets

12. Term and Termination: Duration of the agreement and termination provisions

13. General Provisions: Standard contractual clauses including governing law, notices, and amendments

What sections are optional to include in a Social Media Advertising Contract?

1. Platform-Specific Requirements: Include when advertising on specific platforms with unique requirements or policies

2. Influencer Collaboration: Include when the advertising strategy involves social media influencers

3. Crisis Management: Include when handling sensitive products or high-risk campaigns

4. Content Creation Services: Include when the agency is responsible for creating advertising content

5. A/B Testing: Include when campaign optimization through testing is required

6. Third-Party Tools: Include when specific third-party tools or services will be used

7. White Labeling: Include when services are to be provided under the client's brand

8. Training and Support: Include when the agency provides training on social media tools or analytics

What schedules should be included in a Social Media Advertising Contract?

1. Schedule 1 - Service Level Agreement: Detailed performance standards and response times

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rates, and payment structures

3. Schedule 3 - Campaign Specifications: Detailed requirements for each planned campaign

4. Schedule 4 - Approved Platforms: List of social media platforms covered by the agreement

5. Schedule 5 - Reporting Templates: Standard formats for campaign performance reports

6. Appendix A - Content Guidelines: Brand guidelines and content requirements

7. Appendix B - Compliance Checklist: Regulatory and platform compliance requirements

8. Appendix C - Emergency Contact List: Key contacts for urgent matters and crisis management

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Hong Kong

Publisher

Ƶ

Document Type

Agency Agreement

Cost

Free to use
Relevant legal definitions













































Clauses



































Relevant Industries

Retail

E-commerce

Fashion and Luxury

Food and Beverage

Technology

Financial Services

Entertainment

Healthcare

Education

Travel and Tourism

Professional Services

Consumer Goods

Real Estate

Automotive

Beauty and Cosmetics

Relevant Teams

Marketing

Digital

Legal

Procurement

Communications

Brand Management

Advertising

Content Creation

Social Media

Business Development

Finance

Compliance

Relevant Roles

Marketing Director

Digital Marketing Manager

Social Media Manager

Brand Manager

Content Strategy Director

Chief Marketing Officer

Advertising Manager

Media Buying Manager

Digital Campaign Manager

Legal Counsel

Procurement Manager

Account Director

Business Development Manager

Communications Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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