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Sponsorship Agreement Template for United States

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Key Requirements PROMPT example:

Sponsorship Agreement

"I need a Sponsorship Agreement for my technology company to sponsor a major esports tournament taking place in March 2025, with exclusive category rights and specific requirements around digital content creation and social media promotion."

Document background
The Sponsorship Agreement serves as the cornerstone document for formalizing sponsorship relationships in the United States market. This contract type is essential when organizations or individuals seek to establish mutually beneficial promotional partnerships while ensuring compliance with federal and state regulations. The agreement typically covers key aspects such as sponsorship fees, promotional rights, brand usage guidelines, exclusivity terms, and termination conditions. It's particularly important in protecting both parties' interests and ensuring clear deliverables while maintaining compliance with FTC guidelines and relevant state laws.
Suggested Sections

1. Parties: Identification of sponsor and sponsee with full legal names and addresses

2. Background: Context of the sponsorship arrangement and brief description of both parties

3. Definitions: Key terms used throughout the agreement including 'Sponsorship Period', 'Sponsorship Rights', 'Sponsorship Fee'

4. Sponsorship Rights and Benefits: Detailed description of what the sponsor receives in exchange for their support

5. Payment Terms: Amount, schedule, and method of sponsorship payments

6. Term and Termination: Duration of agreement and circumstances for early termination

7. Intellectual Property Rights: Usage rights for logos, trademarks, and other IP

Optional Sections

1. Exclusivity Provisions: Terms regarding category exclusivity and protection from competing brands

2. Force Majeure: Provisions for unforeseen circumstances, particularly important for event sponsorships

3. Morality Clause: Right to terminate if either party brings disrepute, important for high-profile sponsorships

4. Insurance Requirements: Specific insurance coverage requirements for event sponsorships or high-risk activities

Suggested Schedules

1. Schedule A - Sponsorship Benefits: Detailed list of all sponsorship benefits and deliverables

2. Schedule B - Brand Guidelines: Sponsor's logo usage and brand guidelines

3. Schedule C - Payment Schedule: Detailed breakdown of payment amounts and dates

4. Schedule D - Approval Process: Process for approving sponsor-related materials and communications

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

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Industries

Federal Trade Commission Guidelines: FTC Guidelines on Endorsements and Testimonials that govern disclosure requirements and transparency in sponsorship relationships

Lanham Act: Federal trademark law protecting against false advertising and trademark infringement in sponsorship contexts

Copyright Act: Federal law governing the use and protection of copyrighted materials in sponsorship content and materials

FCC Regulations: Federal Communications Commission rules governing broadcast sponsorships and sponsorship identification requirements

State Contract Laws: Specific state laws governing contract formation, enforcement, and interpretation

State Consumer Protection Laws: State-specific regulations protecting consumers from deceptive sponsorship practices and false advertising

NCAA Regulations: Rules governing college sports sponsorships and athlete endorsements, if applicable to sports sponsorships

TTB Regulations: Alcohol and Tobacco Tax and Trade Bureau regulations for alcohol-related sponsorships

COPPA: Children's Online Privacy Protection Act requirements for sponsorships targeting or involving minors

CAN-SPAM Act: Federal law governing email marketing aspects of sponsorship promotions

Internal Revenue Code: Federal tax provisions affecting the treatment of sponsorship payments and related tax obligations

Right of Publicity Laws: State laws governing the commercial use of an individual's name, image, and likeness in sponsorships

HIPAA: Healthcare privacy regulations affecting healthcare-related sponsorships and promotional activities

Social Media Platform Requirements: Platform-specific rules and guidelines for sponsored content on social media channels

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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