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Trademark Use Agreement
"I need a Trademark Use Agreement for my software company to license our registered trademark 'CloudSecure' to a Canadian distributor on a non-exclusive basis, with quality control provisions and quarterly royalty payments of 5% of net sales."
1. Parties: Identification of the trademark owner (licensor) and the party being granted use rights (licensee), including full legal names and addresses
2. Background: Context of the agreement, description of the trademark(s), and the parties' intentions
3. Definitions: Definitions of key terms used throughout the agreement, including 'Licensed Marks', 'Territory', 'Licensed Products', and 'Quality Standards'
4. Grant of License: Specific rights being granted, including type of license (exclusive/non-exclusive), territory, and permitted uses
5. Term and Termination: Duration of the agreement, renewal provisions, and circumstances allowing for termination
6. Quality Control: Standards for using the trademark, approval processes, and quality maintenance requirements
7. Royalties and Payments: Financial terms, payment schedules, reporting requirements, and audit rights
8. Protection of the Marks: Obligations regarding trademark protection, infringement reporting, and enforcement
9. Representations and Warranties: Parties' assertions about trademark ownership, right to license, and other material facts
10. Indemnification: Mutual or unilateral indemnification obligations for trademark-related claims
11. Confidentiality: Protection of confidential information exchanged during the agreement
12. General Provisions: Standard clauses including governing law, notices, assignment, and amendment procedures
1. Sublicensing Rights: Include when licensee is permitted to sublicense the trademark to third parties
2. Marketing and Promotion: Include when specific marketing requirements or restrictions need to be detailed
3. E-commerce Usage: Include when trademark use in online platforms needs specific regulation
4. International Usage: Include when trademark use spans multiple jurisdictions
5. Co-branding Provisions: Include when the trademark will be used alongside other brands
6. Social Media Usage: Include when social media use of the trademark needs specific regulation
7. Post-Termination Obligations: Include when specific wind-down provisions are needed
8. Dispute Resolution: Include when specific arbitration or mediation procedures are desired
1. Schedule A - Licensed Marks: Detailed list and images of all licensed trademarks, including registration numbers
2. Schedule B - Licensed Products/Services: Comprehensive list of products or services for which trademark use is permitted
3. Schedule C - Quality Standards: Detailed quality control specifications and requirements
4. Schedule D - Brand Guidelines: Visual guidelines for trademark usage, including size, color, and positioning requirements
5. Schedule E - Territory Definition: Detailed description of geographic areas where use is permitted
6. Schedule F - Royalty Calculations: Detailed methodology for calculating royalties and payment terms
7. Appendix 1 - Approval Procedures: Step-by-step procedures for obtaining approval for trademark use
8. Appendix 2 - Reporting Templates: Standard forms for required periodic reports and notifications
Authors
Retail
Consumer Goods
Technology
Fashion and Apparel
Food and Beverage
Entertainment
Sports and Recreation
Manufacturing
Professional Services
Media and Publishing
E-commerce
Franchising
Pharmaceutical
Automotive
Education
Legal
Intellectual Property
Brand Management
Marketing
Business Development
Compliance
Commercial Operations
Risk Management
Corporate Affairs
International Business
Intellectual Property Counsel
Brand Manager
Licensing Director
Legal Counsel
Commercial Director
Business Development Manager
Franchise Manager
Compliance Officer
Chief Legal Officer
Marketing Director
Chief Executive Officer
Trademark Attorney
Contract Manager
Risk Manager
Corporate Counsel
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