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Trademark Use Agreement
"I need a Trademark Use Agreement for licensing our luxury fashion brand to a Qatar-based distributor from January 2025, with strict quality control measures and the right to sub-license to approved retailers in GCC countries."
1. Parties: Identification of the trademark owner (licensor) and the party being granted use rights (licensee)
2. Background: Context of the agreement, including trademark ownership details and purpose of the arrangement
3. Definitions: Key terms used throughout the agreement, including 'Licensed Marks', 'Territory', 'Licensed Products', etc.
4. Grant of License: Scope of trademark usage rights, including territory, exclusivity/non-exclusivity, and permitted uses
5. License Fee and Payment Terms: Financial terms including royalties, payment schedule, and reporting requirements
6. Quality Control: Standards for trademark usage, approval processes, and quality maintenance requirements
7. Protection of the Licensed Marks: Obligations regarding trademark protection, infringement reporting, and enforcement
8. Representations and Warranties: Parties' assertions regarding trademark ownership, right to license, and other material facts
9. Term and Termination: Duration of the agreement, renewal provisions, and grounds for termination
10. Post-Termination Obligations: Requirements after agreement ends, including cessation of use and return of materials
11. Confidentiality: Protection of confidential information exchanged during the agreement
12. General Provisions: Standard clauses including governing law, notices, assignment, and amendment procedures
1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses to third parties
2. Joint Promotion: Include when parties will collaborate on marketing or promotional activities
3. Territory Extension Options: Include when providing for potential future expansion of licensed territory
4. Non-Competition: Include when restricting licensee's ability to deal with competing brands
5. Export Restrictions: Include when limiting export of licensed products outside the territory
6. Social Media Usage: Include when specifically addressing trademark usage on social media platforms
7. Crisis Management: Include when detailing procedures for handling trademark-related controversies or crises
1. Schedule 1 - Licensed Marks: Detailed list and images of all trademarks covered by the agreement, including registration numbers
2. Schedule 2 - Licensed Products/Services: Comprehensive list of products or services for which trademark use is permitted
3. Schedule 3 - Brand Guidelines: Detailed specifications for trademark usage, including size, colors, positioning, etc.
4. Schedule 4 - Quality Control Procedures: Specific procedures for quality control, including approval processes and timelines
5. Schedule 5 - Fee Structure: Detailed breakdown of all fees, royalties, and payment calculations
6. Schedule 6 - Approved Sub-licensees: List of pre-approved sub-licensees (if applicable)
7. Schedule 7 - Territory Definition: Detailed description or map of licensed territory, including any excluded areas
Authors
Retail
Consumer Goods
Fashion and Luxury
Food and Beverage
Franchising
Entertainment
Sports
Technology
Manufacturing
Pharmaceuticals
Automotive
Media and Publishing
Software and Gaming
Hospitality
Legal
Intellectual Property
Brand Management
Commercial Operations
Business Development
Compliance
Marketing
Finance
International Operations
Corporate Affairs
Licensing Operations
Risk Management
Legal Counsel
Intellectual Property Manager
Brand Manager
Commercial Director
Licensing Manager
Business Development Manager
Chief Legal Officer
Trademark Attorney
Compliance Officer
Contract Manager
General Counsel
IP Rights Manager
Franchise Manager
Commercial Operations Manager
Brand Protection Officer
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