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Co Branding License Agreement Template for Canada

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Key Requirements PROMPT example:

Co Branding License Agreement

"I need a Co-Branding License Agreement for a collaboration between our luxury fashion brand and a premium automotive manufacturer, allowing us to create co-branded leather accessories for specific car models in Canada, with an initial term starting January 2025."

Document background
The Co-Branding License Agreement is a specialized contract used when two or more established brands wish to collaborate by combining their intellectual property and market presence. This document is essential in the Canadian market where specific regulatory requirements govern brand usage, consumer protection, and competition law. It outlines the permitted uses of each party's brands, quality control measures, approval processes, and commercial terms. The agreement is particularly important as it helps prevent brand dilution while maximizing the benefits of the collaboration. It includes provisions for compliance with Canadian trademark laws, provincial consumer protection regulations, and federal competition requirements. This type of agreement is commonly used for product collaborations, joint marketing initiatives, and strategic partnerships where brand value and reputation are critical considerations.
Suggested Sections

1. Parties: Identifies the contracting parties including their legal names, addresses, and company details

2. Background: Sets out the context of the agreement, including each party's business and their intentions for the co-branding relationship

3. Definitions: Defines key terms used throughout the agreement

4. Grant of License: Specifies the scope and nature of the license granted for using each party's brands

5. Term and Termination: Details the duration of the agreement and circumstances for termination

6. Brand Usage Guidelines: Establishes rules and requirements for how each party's brands may be used

7. Approval Process: Outlines the procedure for obtaining approval for co-branded materials

8. Quality Control: Sets standards for co-branded products/services and quality assurance measures

9. Intellectual Property Rights: Confirms ownership and protection of each party's intellectual property

10. Fees and Royalties: Details any financial arrangements between the parties

11. Representations and Warranties: States the parties' assurances about their rights and capabilities

12. Indemnification: Establishes obligations to protect each party against losses

13. Confidentiality: Protects confidential information exchanged during the relationship

14. General Provisions: Contains standard legal clauses including governing law, notices, and assignment

Optional Sections

1. Minimum Performance Requirements: Used when specific sales targets or performance metrics need to be met

2. Territory Restrictions: Included when the co-branding arrangement is limited to specific geographic regions

3. Marketing Commitments: Details specific marketing obligations when parties agree to joint promotional activities

4. Distribution Requirements: Included when specific distribution channels or methods are mandated

5. Data Protection: Required when the arrangement involves collecting or sharing customer data

6. Non-Compete: Used when parties want to restrict collaboration with competitors

7. Insurance Requirements: Included when specific insurance coverage is required for the co-branded activities

8. Dispute Resolution: Added when parties want specific procedures for resolving disagreements

Suggested Schedules

1. Schedule A - Licensed Marks: Detailed list and images of all trademarks and brands covered by the agreement

2. Schedule B - Brand Guidelines: Comprehensive brand usage guidelines including color specifications, positioning, and size requirements

3. Schedule C - Approved Products/Services: List of specific products or services covered by the co-branding arrangement

4. Schedule D - Quality Standards: Detailed quality control specifications and requirements

5. Schedule E - Fee Schedule: Detailed breakdown of all fees, royalties, and payment terms

6. Schedule F - Approval Process Flowchart: Visual representation of the approval process for co-branded materials

7. Schedule G - Territory Map: Geographic regions where co-branding is permitted

8. Schedule H - Marketing Plan: Detailed marketing strategy and commitments if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



















































Clauses


































Relevant Industries

Retail

Consumer Goods

Fashion and Apparel

Technology

Food and Beverage

Entertainment

Sports

Automotive

Financial Services

Telecommunications

Healthcare

Hospitality

Media and Publishing

Electronics

Relevant Teams

Legal

Marketing

Brand Management

Business Development

Commercial

Compliance

Creative

Product Development

Partnership Management

Executive Leadership

Intellectual Property

Relevant Roles

Chief Marketing Officer

Brand Manager

Legal Counsel

Intellectual Property Lawyer

Commercial Director

Business Development Manager

Licensing Manager

Marketing Director

Product Manager

Partnership Manager

Chief Legal Officer

Compliance Officer

Creative Director

Chief Executive Officer

Chief Commercial Officer

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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