Document background
A Distribution Agreement Contract is essential when a supplier wishes to expand their market reach through third-party distributors in Australia. This agreement type is commonly used when a business wants to establish a formal relationship for the distribution of their products without creating an employment or franchise relationship. The contract comprehensively addresses the commercial and operational aspects of the distribution relationship, including appointment terms, territory rights, ordering processes, pricing structures, performance expectations, and brand protection measures. Under Australian law, particular attention must be paid to competition law compliance, especially regarding exclusive dealing and resale price maintenance provisions. The agreement should also align with the Competition and Consumer Act 2010 and the Australian Consumer Law, while considering industry-specific regulations where applicable.
