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Brand Licensing Agreement
"Need a Brand Licensing Agreement for my Singapore-based sports apparel company to license our trademarked logo to a manufacturer in Malaysia, with exclusive rights for 3 years starting January 2025 and quarterly royalty payments of 5% of net sales."
1. Parties: Identification of licensor and licensee, including full legal names and registered addresses
2. Background: Context of the agreement, ownership of the brand, and purpose of the licensing arrangement
3. Definitions: Key terms used throughout the agreement including 'Licensed Marks', 'Territory', 'Licensed Products', 'Net Sales'
4. Grant of License: Scope of rights granted, exclusivity status, and territorial limitations
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Financial Terms: Royalty rates, minimum guarantees, payment terms and audit rights
7. Quality Control: Standards, approval processes, and inspection rights
8. Intellectual Property Protection: Trademark ownership, infringement procedures, and registration obligations
9. Termination: Termination rights, consequences, and post-termination obligations
1. Sub-licensing Rights: Provisions governing the right to sub-license to third parties, including approval processes and obligations
2. Minimum Performance Requirements: Sales targets, minimum performance criteria and consequences of failure to meet them
3. Marketing Obligations: Specific marketing commitments, approval processes and brand guidelines compliance
4. Supply Chain Requirements: Manufacturing and sourcing obligations, including quality control measures for production
1. Schedule 1: Licensed Marks: Detailed list and images of all licensed trademarks
2. Schedule 2: Licensed Products: Comprehensive list of approved products under the license
3. Schedule 3: Territory: Detailed description of geographical scope of license
4. Schedule 4: Quality Standards: Specific quality requirements and specifications
5. Schedule 5: Royalty Calculations: Detailed methodology for calculating royalties
6. Schedule 6: Approved Manufacturers: List of approved manufacturing facilities if applicable
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