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Brand Licensing Agreement
"I need a Brand Licensing Agreement for allowing a UK-based fashion retailer to use our luxury cosmetics brand on a range of toiletry bags and travel accessories, with a 5% royalty rate and strict quality control measures, starting from March 2025."
1. Parties: Identifies and defines the licensor and licensee with full legal names and addresses
2. Background: Sets out the context of the agreement, ownership of the brand, and intention to license
3. Definitions: Defines key terms including Licensed Marks, Territory, Term, Licensed Products, etc.
4. Grant of License: Specifies the scope, nature (exclusive/non-exclusive), and territory of the license
5. Term and Termination: Duration of agreement and circumstances for termination
6. Quality Control: Standards, approval processes, and quality assurance requirements
7. Financial Terms: Royalties, minimum guarantees, payment terms, and reporting requirements
8. Protection of IP Rights: Obligations regarding trademark protection and enforcement
1. Sub-licensing Rights: Include when licensee may need to sub-license rights to third parties. Used for complex distribution structures or multiple territory arrangements
2. Marketing Obligations: Specific marketing commitments and requirements. Used when specific marketing efforts are crucial to the deal
3. Manufacturing Requirements: Specific manufacturing standards and approved manufacturers. Used when licensed products are being manufactured
4. E-commerce Provisions: Online sales and digital usage requirements. Used when online sales are permitted
1. Schedule 1 - Licensed Marks: Detailed list and images of all licensed trademarks
2. Schedule 2 - Licensed Products: Comprehensive list of approved products
3. Schedule 3 - Quality Standards: Detailed quality specifications and requirements
4. Schedule 4 - Approval Procedures: Step-by-step process for product and marketing approvals
5. Schedule 5 - Royalty Calculations: Detailed methodology for calculating royalties
6. Schedule 6 - Territory Specifications: Detailed description of licensed territories and any restrictions
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