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Brand Licensing Agreement for United Arab Emirates

Brand Licensing Agreement Template for United Arab Emirates

A comprehensive legal agreement governed by UAE law that establishes the terms and conditions under which a brand owner (licensor) grants permission to another party (licensee) to use its intellectual property, including trademarks, logos, and brand elements. The agreement complies with UAE Federal Law No. 36 of 2021 on Trademarks and related intellectual property legislation, incorporating specific UAE commercial requirements and local business practices. It covers essential elements such as license scope, territory restrictions, quality control measures, financial terms, and compliance with UAE consumer protection laws.

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What is a Brand Licensing Agreement?

A Brand Licensing Agreement is essential for businesses seeking to monetize their intellectual property or expand their brand presence in the UAE market. This document is particularly crucial given the UAE's strict intellectual property protection regime and specific requirements for commercial licensing. The agreement ensures compliance with UAE Federal Law No. 36 of 2021 on Trademarks and related regulations while protecting both licensor and licensee interests. It typically includes detailed provisions for quality control, royalty payments, territorial restrictions, and brand usage guidelines, adapted to meet local UAE business practices and legal requirements. The document is commonly used when establishing new brand partnerships, launching licensed products, or expanding existing brand presence through authorized third parties in the UAE market.

What sections should be included in a Brand Licensing Agreement?

1. Parties: Identification of the licensor and licensee, including full legal names, registration details, and addresses

2. Background: Context of the agreement, brief description of the brand, and purpose of the licensing arrangement

3. Definitions: Detailed definitions of key terms used throughout the agreement, including 'Licensed Marks', 'Territory', 'Licensed Products', and 'Net Sales'

4. Grant of License: Scope of the license, including territory, exclusivity/non-exclusivity, and permitted uses

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Financial Terms: License fees, royalties, payment terms, and reporting requirements

7. Quality Control: Standards for product quality, approval processes, and inspection rights

8. Protection of IP Rights: Obligations regarding trademark protection, infringement actions, and maintenance

9. Obligations of the Parties: Specific duties of both licensor and licensee

10. Representations and Warranties: Standard warranties regarding ownership, authority to license, and compliance with laws

11. Termination: Grounds for termination, notice requirements, and consequences of termination

12. Post-Termination Obligations: Requirements after agreement ends, including cease of use and disposal of materials

13. Governing Law and Dispute Resolution: Choice of UAE law and dispute resolution mechanisms

14. General Provisions: Standard boilerplate clauses including notices, assignment, and entire agreement

What sections are optional to include in a Brand Licensing Agreement?

1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses to third parties

2. Minimum Performance Requirements: Include when setting specific sales targets or minimum royalty payments

3. Marketing and Promotion: Include when specific marketing obligations or restrictions apply

4. Competition Restrictions: Include when there are non-compete obligations or territorial restrictions

5. Supply Chain Requirements: Include when specific manufacturing or sourcing requirements exist

6. Export Control: Include when licensed products are subject to export regulations

7. Social Media Usage: Include when brand usage on social media platforms is part of the license

8. Force Majeure: Include when parties want specific provisions for unforeseen circumstances

What schedules should be included in a Brand Licensing Agreement?

1. Schedule 1 - Licensed Marks: Detailed list and images of all licensed trademarks, logos, and brand elements

2. Schedule 2 - Licensed Products: Comprehensive list of products/services covered by the license

3. Schedule 3 - Territory: Detailed description of geographic territories where license is valid

4. Schedule 4 - Quality Standards: Specific quality requirements, testing procedures, and approval processes

5. Schedule 5 - Brand Guidelines: Detailed guidelines for brand usage, including color schemes, positioning, and restrictions

6. Schedule 6 - Royalty Calculations: Detailed methodology for calculating royalties and examples

7. Schedule 7 - Approval Procedures: Step-by-step procedures for obtaining approvals for products and marketing materials

8. Schedule 8 - Reporting Templates: Standard forms for sales reports, royalty calculations, and other required reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Publisher

Ƶ

Document Type

License Agreement

Sector

IP

Cost

Free to use
Relevant legal definitions




































Clauses




































Relevant Industries

Retail

Consumer Goods

Fashion and Apparel

Food and Beverage

Entertainment

Sports

Technology

Automotive

Luxury Goods

Hospitality

Education

Media and Publishing

Electronics

Home and Garden

Healthcare

Cosmetics and Beauty

Relevant Teams

Legal

Intellectual Property

Commercial

Business Development

Marketing

Compliance

Finance

Operations

Brand Management

Product Development

International Business

Corporate Affairs

Licensing

Relevant Roles

Legal Counsel

Brand Manager

Licensing Director

Commercial Director

Intellectual Property Manager

Business Development Manager

Chief Legal Officer

Compliance Officer

Contract Manager

Marketing Director

General Counsel

Operations Manager

Chief Commercial Officer

Trademark Attorney

Franchise Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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