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Promotion Agreement for Saudi Arabia

Promotion Agreement Template for Saudi Arabia

A comprehensive legal agreement governed by Saudi Arabian law that establishes the terms and conditions for promotional activities between parties. This document outlines the scope of promotional services, compliance requirements with Saudi regulations and Sharia principles, intellectual property rights, payment terms, and performance metrics. It includes specific provisions for marketing activities in the Saudi market, addressing local cultural sensitivities and regulatory requirements while ensuring commercial objectives are met within the framework of Saudi commercial law and advertising regulations.

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What is a Promotion Agreement?

The Promotion Agreement is essential for businesses operating in Saudi Arabia who wish to engage in marketing and promotional activities through various channels. This document is particularly relevant in the context of Saudi Arabia's evolving commercial landscape, where promotional activities must align with both modern marketing practices and traditional cultural values. The agreement addresses key aspects such as regulatory compliance, Sharia principles, digital marketing regulations, and consumer protection laws specific to the Saudi market. It is commonly used when engaging marketing agencies, influencers, or other promotional partners, and includes provisions for both traditional and digital promotional channels. The document must comply with various Saudi regulations including the Commercial Law, E-Commerce Law, and Anti-Commercial Fraud Law, while also considering recent developments in Saudi Arabia's Vision 2030 framework.

What sections should be included in a Promotion Agreement?

1. Parties: Identification of the parties entering into the agreement, including full legal names, addresses, and commercial registration details

2. Background: Context of the agreement, including the purpose of the promotional activities and the business relationship

3. Definitions: Key terms used throughout the agreement, including specific promotional terminology and Saudi law references

4. Scope of Promotional Services: Detailed description of the promotional activities, channels, and territories covered

5. Term and Timeline: Duration of the agreement and key promotional campaign dates

6. Payment Terms: Financial arrangements, including fees, payment schedule, and currency

7. Obligations of Promoter: Specific responsibilities and commitments of the promoting party

8. Obligations of Company: Specific responsibilities and commitments of the company receiving promotional services

9. Compliance Requirements: Adherence to Saudi laws, regulations, and Sharia principles in promotional activities

10. Intellectual Property Rights: Usage rights, restrictions, and protection of trademarks, copyrights, and other IP

11. Confidentiality: Protection of confidential information and trade secrets

12. Termination: Conditions and procedures for ending the agreement

13. Governing Law and Jurisdiction: Specification of Saudi law as governing law and jurisdiction for disputes

What sections are optional to include in a Promotion Agreement?

1. Data Protection: Required when promotional activities involve collecting or processing personal data

2. Social Media Guidelines: Include when promotional activities involve social media platforms

3. Performance Metrics: Include when specific KPIs or success metrics need to be measured

4. Exclusivity: Include when the promotion agreement requires exclusive rights

5. Force Majeure: Include to address unforeseen circumstances affecting promotional activities

6. Insurance Requirements: Include when specific insurance coverage is required for promotional activities

7. Anti-Corruption: Include when dealing with government entities or high-value promotions

8. Shariah Compliance Statement: Include when specifically required by parties or for Islamic financial institutions

What schedules should be included in a Promotion Agreement?

1. Schedule 1 - Promotional Services Description: Detailed scope of promotional activities and deliverables

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, commission structures, and payment terms

3. Schedule 3 - Brand Guidelines: Guidelines for using company logos, trademarks, and brand elements

4. Schedule 4 - Promotional Timeline: Detailed timeline of promotional activities and key milestones

5. Appendix A - Compliance Checklist: Checklist of Saudi regulatory requirements for promotional activities

6. Appendix B - Approved Marketing Materials: Templates or examples of approved promotional materials

7. Appendix C - Territory Map: If applicable, geographical areas covered by the promotional activities

8. Appendix D - Key Performance Indicators: Detailed metrics for measuring promotional success

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Saudi Arabia

Publisher

Ƶ

Document Type

Agreement Contract

Cost

Free to use
Relevant legal definitions




















































Clauses













































Relevant Industries

Retail

Consumer Goods

Food & Beverage

Fashion & Luxury

Technology

Telecommunications

Entertainment

Healthcare

Financial Services

Automotive

Real Estate

E-commerce

Tourism & Hospitality

Education

Relevant Teams

Legal

Marketing

Commercial

Compliance

Brand Management

Digital Marketing

Public Relations

Business Development

Procurement

Corporate Communications

Regulatory Affairs

Relevant Roles

Marketing Director

Commercial Manager

Brand Manager

Legal Counsel

Compliance Officer

Marketing Manager

Business Development Manager

Chief Marketing Officer

Procurement Manager

Contract Manager

Digital Marketing Manager

Public Relations Manager

Sales Director

Marketing Communications Manager

Regulatory Affairs Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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