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The Advertising Contract serves as a crucial legal framework for businesses engaging in advertising activities within Saudi Arabia. It is essential when a company wishes to engage an advertising agency for promotional services, whether for specific campaigns or ongoing advertising support. The document ensures compliance with Saudi commercial laws, advertising regulations, and Shariah principles while protecting both parties' interests. It covers essential elements such as service scope, approval processes, payment terms, and intellectual property rights, with particular attention to local cultural sensitivities and regulatory requirements. The contract is designed to accommodate various advertising mediums, from traditional to digital platforms, and can be customized based on specific campaign needs and client requirements. This document is particularly relevant in the context of Saudi Arabia's rapidly evolving commercial landscape and increasing focus on digital transformation.

1. Parties: Identification of the advertising agency and the client, including full legal names, commercial registration numbers, and authorized representatives

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including technical advertising terms and regulatory references

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertisements, platforms, and deliverables

5. Compliance Requirements: Obligations to comply with Saudi advertising regulations, Shariah principles, and content restrictions

6. Approval Process: Procedures for client review and approval of advertising materials

7. Payment Terms: Fee structure, payment schedule, and billing procedures

8. Intellectual Property Rights: Ownership and usage rights of advertising materials, including third-party content

9. Confidentiality: Protection of confidential information exchanged during the advertising campaign

10. Term and Termination: Duration of the agreement and conditions for termination

11. Warranties and Representations: Parties' assurances regarding authority, capacity, and compliance

12. Liability and Indemnification: Allocation of risks and responsibilities between parties

13. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices