¶¶Òõ¶ÌÊÓƵ

1. Media Buying Services: Include when the agency will handle media purchasing and placement

2. Digital Marketing Services: Add when specific digital marketing services are part of the scope

3. Performance Metrics: Include when specific KPIs or performance standards are agreed upon

4. International Services: Add when advertising services extend to multiple jurisdictions

5. Data Protection and Privacy: Include detailed privacy provisions when handling significant customer data

6. Social Media Management: Add when social media services are specifically included

7. Crisis Management: Include when crisis communication services are part of the scope

8. Subcontractor Provisions: Add when the agency will regularly engage subcontractors

9. Award Rights: Include when addressing rights to submit work for industry awards

10. Exclusivity Provisions: Add when exclusive arrangements are agreed upon

1. Schedule 1 - Scope of Services: Detailed breakdown of all advertising services to be provided

2. Schedule 2 - Fee Schedule: Comprehensive fee structure including hourly rates, project fees, and commission structures

3. Schedule 3 - Key Personnel: List of key agency team members assigned to the client's account

4. Schedule 4 - Service Level Agreement: Specific performance metrics, response times, and service standards

5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines

6. Schedule 6 - Approval Workflow: Detailed process flow for creative approval and revision cycles

7. Appendix A - Media Planning Template: Standard template for media plans and budgets

8. Appendix B - Reporting Templates: Templates for regular performance and campaign reporting

9. Appendix C - Third-Party Vendors: List of approved vendors and subcontractors

10. Appendix D - Client Assets: Inventory of client-provided materials and assets