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1. Digital Marketing Services: Specific provisions for online and digital marketing services, used when digital services are part of the scope

2. Media Buying: Terms specific to media purchasing services, included when the agency handles media buying

3. Performance Metrics: KPIs and performance measurement criteria, used when specific metrics are tied to compensation

4. International Services: Provisions for multi-jurisdiction campaigns, included for international advertising services

5. Agency of Record: Specific terms when the agency is designated as the exclusive agency of record

6. Subcontractor Terms: Rules governing use of subcontractors, included when subcontracting is anticipated

7. Data Protection: Additional privacy and data handling provisions, required for data-intensive campaigns

8. Crisis Management: Procedures for handling advertising-related controversies or emergencies

1. Schedule A - Scope of Services: Detailed breakdown of specific services, deliverables, and timelines

2. Schedule B - Fee Structure: Detailed pricing, rate cards, and commission structures

3. Schedule C - Key Personnel: List of key agency team members assigned to the client's account

4. Schedule D - Approval Process: Detailed workflow for creative approval and campaign authorization

5. Schedule E - Brand Guidelines: Client's branding requirements and style guides

6. Appendix 1 - Service Level Agreement: Performance standards and response time requirements

7. Appendix 2 - Media Planning Template: Standard format for media plans and budgets

8. Appendix 3 - Reporting Templates: Standard formats for campaign performance reports