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Freelance Marketing Contract Template for Denmark

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Freelance Marketing Contract

I need a Freelance Marketing Contract for a 6-month digital marketing campaign starting March 2025, focusing on social media management and content creation for my e-commerce startup, with clear KPI requirements and revision processes.

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What is a Freelance Marketing Contract?

The Freelance Marketing Contract is essential for businesses operating in Denmark that engage independent marketing professionals for their promotional and advertising needs. This document is specifically designed to comply with Danish contract law, marketing regulations, and EU data protection requirements. It should be used when a company wishes to formally engage a freelance marketing professional for services such as digital marketing, content creation, social media management, or marketing strategy development. The contract addresses key aspects including service scope, deliverables, payment terms, intellectual property rights, confidentiality, and data protection obligations. It's particularly important in the current digital age where marketing activities often involve personal data processing and multi-channel campaigns, requiring clear guidelines for GDPR compliance and marketing practices under Danish law.

What sections should be included in a Freelance Marketing Contract?

1. Parties: Identification of the client and freelancer, including business registration numbers (CVR) and contact details

2. Background: Context of the agreement and brief overview of the parties' intentions

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of the agreement and termination provisions

6. Fees and Payment Terms: Compensation, payment schedule, expenses, and invoicing requirements

7. Obligations of the Freelancer: Freelancer's commitments, including quality standards and delivery timelines

8. Client Responsibilities: Client's obligations, including provision of materials and approvals

9. Intellectual Property Rights: Ownership and usage rights of created materials

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection: GDPR compliance and data handling procedures

12. Liability and Indemnification: Limitation of liability and indemnification provisions

13. Force Majeure: Provisions for unforeseen circumstances

14. Governing Law and Jurisdiction: Confirmation of Danish law application and dispute resolution

15. General Provisions: Miscellaneous legal provisions including assignment and amendments

What sections are optional to include in a Freelance Marketing Contract?

1. Non-Compete: Restrictions on working with competitors, used when sensitive market information is involved

2. Performance Metrics: Specific KPIs and success metrics, used for performance-based contracts

3. Subcontracting: Terms for engaging additional contractors, used when subcontracting might be needed

4. Insurance: Required insurance coverage, used for high-value or high-risk projects

5. Client's Brand Guidelines: Compliance with brand standards, used when working with established brands

6. Social Media Management: Specific terms for social media handling, used when services include social media

7. Content Approval Process: Detailed review and approval procedures, used for content-heavy projects

8. Crisis Management: Procedures for handling marketing crises, used for public-facing campaigns

9. Geographic Restrictions: Territorial limitations on marketing activities, used for region-specific campaigns

What schedules should be included in a Freelance Marketing Contract?

1. Schedule A - Service Specifications: Detailed breakdown of marketing services and deliverables

2. Schedule B - Fee Structure: Detailed pricing, payment milestones, and expense categories

3. Schedule C - Timeline and Milestones: Project timeline, key dates, and delivery schedule

4. Schedule D - Approved Marketing Channels: List of authorized marketing platforms and channels

5. Schedule E - Reporting Requirements: Format and frequency of performance reports

6. Appendix 1 - Data Processing Agreement: GDPR-compliant data processing terms and procedures

7. Appendix 2 - Brand Guidelines: Client's branding requirements and usage rules

8. Appendix 3 - Contact List: Key stakeholders and their roles for both parties

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions








































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Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Manufacturing

Professional Services

Entertainment and Media

Food and Beverage

Education

Real Estate

Tourism and Hospitality

Non-profit Organizations

Consumer Goods

Automotive

Relevant Teams

Legal

Marketing

Procurement

Finance

Operations

Business Development

Communications

Digital

Brand Management

Project Management

Compliance

Contract Administration

Relevant Roles

Marketing Director

Chief Marketing Officer

Marketing Manager

Digital Marketing Specialist

Content Marketing Manager

Brand Manager

Social Media Manager

Marketing Coordinator

Procurement Manager

Legal Counsel

Contract Manager

Business Development Manager

Communications Director

Project Manager

Freelance Marketing Consultant

Marketing Strategist

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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