Digital Agency Contract

Digital Agency Contract Template for Denmark

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Document background

The Digital Agency Contract serves as a foundational agreement between digital service providers and their clients in Denmark, establishing clear terms for digital marketing, web development, and creative services. This document is essential when engaging a digital agency for either project-based work or ongoing services, ensuring compliance with Danish legislation including the Danish Contracts Act, E-Commerce Act, and GDPR requirements. It protects both parties' interests by clearly defining deliverables, intellectual property rights, payment terms, and service levels while accommodating the dynamic nature of digital projects. The contract is particularly relevant in today's digital-first business environment where companies increasingly rely on external expertise for their digital presence and marketing needs.

Suggested Sections

1. Parties: Identification of the agency and client, including business registration numbers (CVR)

2. Background: Context of the agreement and general purpose of the engagement

3. Definitions: Key terms used throughout the agreement, including technical and digital-specific terminology

4. Scope of Services: Detailed description of digital services to be provided

5. Project Management and Delivery: Process for project execution, timelines, and delivery methodology

6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing terms

7. Intellectual Property Rights: Ownership and licensing of created content, code, and materials

8. Data Protection and GDPR Compliance: Obligations regarding personal data processing and protection

9. Confidentiality: Protection of business secrets and confidential information

10. Warranties and Representations: Guarantees regarding service quality and compliance

11. Liability and Indemnification: Limitation of liability and indemnification obligations

12. Term and Termination: Duration of agreement and termination provisions

13. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Service Level Agreement (SLA): Include when ongoing maintenance or support services are part of the scope

2. Change Management: Include for large projects where scope changes are likely

3. Third-Party Services and Tools: Include when the agency will use external platforms or services

4. Personnel and Subcontractors: Include when specific team members are crucial or subcontractors will be used

5. Non-Competition: Include when protecting against competitive conflicts is important

6. Success Metrics and KPIs: Include when performance measurement is crucial

7. Training and Knowledge Transfer: Include when client training is part of the deliverables

Suggested Schedules

1. Schedule A - Scope of Work: Detailed specification of services, deliverables, and timelines

2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment milestones

3. Schedule C - Service Level Agreement: Detailed performance metrics and service levels

4. Schedule D - Data Processing Agreement: GDPR-compliant data processing terms and details

5. Schedule E - Technical Requirements: Technical specifications and requirements

6. Appendix 1 - Contact Information: Key contacts and escalation matrix

7. Appendix 2 - Approved Subcontractors: List of pre-approved subcontractors if applicable

8. Appendix 3 - Project Timeline: Detailed project schedule and milestones

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Digital Agency Contract Template for Denmark

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