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1. Additional Services: Defines procedures and rates for services beyond the retainer scope. Include when the agency offers additional services on an ad-hoc basis

2. Performance Metrics and Reporting: Establishes KPIs and reporting requirements. Include when specific performance metrics are crucial to the engagement

3. Data Protection and Privacy: Detailed provisions for handling personal data. Include when significant customer data processing is involved

4. Social Media Management: Specific terms for social media account handling. Include when social media management is part of the services

5. Crisis Management: Procedures for handling PR crises or emergencies. Include for clients with high public exposure

6. Subcontractor Rights: Terms for engaging third-party contractors. Include when the agency needs flexibility to use subcontractors

7. Non-Compete Clause: Restrictions on working with competing clients. Include when exclusivity is important to the client

8. International Marketing Provisions: Specific terms for international marketing activities. Include for cross-border marketing campaigns

1. Schedule A - Scope of Services Detail: Detailed breakdown of all marketing services included in the retainer

2. Schedule B - Fee Structure: Comprehensive fee schedule including retainer fees and rates for additional services

3. Schedule C - Service Level Agreement: Specific performance metrics, response times, and quality standards

4. Schedule D - Approved Client Brief: Client's approved marketing brief and strategic objectives

5. Schedule E - Key Personnel: List of key team members assigned to the account and their roles

6. Appendix 1 - Reporting Templates: Standard templates for regular marketing performance reports

7. Appendix 2 - Brand Guidelines: Client's brand guidelines and requirements

8. Appendix 3 - Approval Process: Detailed workflow for content approval and campaign sign-off procedures