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Marketing Retainer Agreement
"I need a Marketing Retainer Agreement for my Dubai-based e-commerce platform engaging a digital marketing agency for comprehensive social media management, SEO, and content creation services, starting from January 2025, with specific provisions for data protection and cross-border marketing in GCC countries."
1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names, addresses, and registration details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of the marketing services to be provided under the retainer arrangement
5. Term and Renewal: Duration of the retainer agreement and conditions for renewal
6. Retainer Fees and Payment Terms: Monthly retainer amount, payment schedule, and billing procedures
7. Service Provider's Obligations: Key responsibilities and commitments of the marketing agency
8. Client's Obligations: Client's responsibilities, including provision of materials and approvals
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative works
10. Confidentiality: Protection of confidential information shared between parties
11. Data Protection and Privacy: Compliance with UAE data protection laws and handling of personal data
12. Performance Metrics: Key performance indicators and reporting requirements
13. Termination: Conditions and procedures for ending the agreement
14. Limitation of Liability: Limits on parties' liability and indemnification provisions
15. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures
1. Social Media Management: Specific terms for social media management services, include when social media is part of the scope
2. Content Creation and Approval: Detailed process for content creation and approval, include for content-heavy engagements
3. Third-Party Vendors: Terms relating to engagement of third-party service providers, include when subcontractors will be used
4. International Marketing: Provisions for cross-border marketing activities, include for international campaigns
5. Crisis Management: Procedures for handling marketing-related crises, include for high-profile clients
6. Competition Restrictions: Non-compete and exclusivity provisions, include when working with competing brands is a concern
7. Traditional Media Services: Terms specific to traditional media advertising, include when offline marketing is involved
8. Event Management: Terms for marketing event organization, include when events are part of the scope
1. Schedule A - Scope of Services: Detailed breakdown of all marketing services covered under the retainer
2. Schedule B - Fee Schedule: Detailed fee structure, including retainer fees and any additional service charges
3. Schedule C - Key Personnel: List of key team members from both parties involved in the engagement
4. Schedule D - Service Level Agreement: Specific performance metrics, response times, and service standards
5. Schedule E - Approved Brand Guidelines: Client's branding requirements and guidelines
6. Schedule F - Reporting Templates: Standard templates for regular performance and activity reporting
7. Appendix 1 - Communication Protocol: Procedures for routine communications and approvals
8. Appendix 2 - Compliance Requirements: Specific UAE marketing and advertising compliance requirements
Authors
Retail
E-commerce
Real Estate
Financial Services
Healthcare
Hospitality
Technology
Consumer Goods
Professional Services
Entertainment
Education
Automotive
Luxury Goods
Tourism
Food and Beverage
Legal
Marketing
Procurement
Finance
Business Development
Operations
Communications
Brand Management
Digital Marketing
Compliance
Marketing Director
Chief Marketing Officer
Brand Manager
Marketing Manager
Legal Counsel
Commercial Director
Procurement Manager
Contract Manager
Business Development Director
Agency Director
Account Director
Digital Marketing Manager
Communications Manager
Finance Director
Operations Manager
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