The Master Franchise Agreement is a crucial document used when a franchise business seeks to expand its operations through a master franchisee in Belgium. This comprehensive agreement, governed by Belgian law, must comply with strict pre-contractual disclosure requirements under the Belgian Code of Economic Law Book X and relevant EU regulations. The document establishes the master franchisee's rights to develop a territory and grant sub-franchises, typically including detailed provisions for operational standards, financial obligations, and territory development schedules. It's particularly important to address Belgian-specific legal requirements regarding commercial partnerships, intellectual property protection, and competition law. The Master Franchise Agreement serves as the foundation for all subsequent sub-franchise relationships and territorial development activities.
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1. Parties: Identification of the Master Franchisor and Master Franchisee, including full legal names, registration details, and addresses
2. Background: Context of the agreement, description of the franchise system, and business concept
3. Definitions: Comprehensive list of defined terms used throughout the agreement
4. Grant of Rights: Scope of master franchise rights, territory definition, and exclusivity provisions
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Fees and Payments: Initial fees, ongoing royalties, payment terms, and currency specifications
7. Master Franchisee Obligations: Core duties including development schedule, sub-franchisee recruitment, and territory development
8. Franchisor Obligations: Support, training, and assistance obligations of the franchisor
9. Intellectual Property: Trademark usage, licensing terms, and IP protection measures
10. Quality Control: Standards maintenance, inspection rights, and compliance requirements
11. Sub-Franchising: Process and requirements for granting sub-franchises
12. Confidentiality: Protection of confidential information and trade secrets
13. Non-Competition: Competition restrictions during and after the agreement term
14. Reporting and Auditing: Financial reporting requirements and audit rights
15. Termination: Grounds for termination, notice requirements, and consequences
16. Post-Termination: Obligations and rights after agreement termination
17. Governing Law and Dispute Resolution: Choice of law, jurisdiction, and dispute resolution mechanisms
18. General Provisions: Standard clauses including force majeure, notices, and assignment
1. Development Schedule: Detailed timeline for territory development, used when specific growth targets are required
2. Marketing and Advertising: Marketing fund contributions and requirements, included when centralized marketing is planned
3. Supply Chain Requirements: Mandatory supplier relationships and product sourcing, included when specific suppliers are crucial
4. Training Programs: Detailed training requirements, included when complex operational procedures exist
5. Data Protection: GDPR compliance measures, included when significant personal data processing occurs
6. Insurance Requirements: Specific insurance obligations, included when high-risk activities are involved
7. Transfer Rights: Detailed transfer and assignment provisions, included when business sale is anticipated
8. Alternative Dispute Resolution: Mediation or arbitration procedures, included when preferred over court litigation
1. Territory Map: Detailed geographical definition of the master franchise territory
2. Initial Fee Structure: Breakdown of all initial fees and payment schedules
3. Operations Manual Table of Contents: Overview of the operations manual content without revealing confidential details
4. Brand Standards: Detailed specifications for brand usage and presentation
5. Required Equipment and Specifications: List of mandatory equipment and technical requirements
6. Training Program Overview: Outline of initial and ongoing training requirements
7. Development Schedule: Detailed timeline for opening sub-franchised units
8. Approved Suppliers: List of approved suppliers and products
9. Form of Sub-Franchise Agreement: Template agreement for use with sub-franchisees
10. Financial Reporting Templates: Standard forms for financial reporting
11. Insurance Requirements: Detailed insurance coverage requirements
12. Confidentiality Agreement: Standard form of confidentiality agreement for employees
Relevant legal definitions
Clauses
Relevant Industries
Retail
Food and Beverage
Hospitality
Personal Services
Business Services
Education and Training
Healthcare Services
Automotive Services
Real Estate Services
Fitness and Wellness
Relevant Teams
Legal
Operations
Finance
Business Development
Compliance
International Expansion
Brand Management
Quality Assurance
Training and Development
Commercial
Relevant Roles
Chief Executive Officer
Chief Legal Officer
Franchise Development Director
International Operations Manager
Legal Counsel
Commercial Director
Business Development Manager
Franchise Operations Manager
Compliance Officer
Chief Financial Officer
Territory Development Manager
Brand Manager
Training Manager
Quality Assurance Manager
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