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Simple Advertising Agreement

Simple Advertising Agreement Template for South Africa

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Key Requirements PROMPT example:

Simple Advertising Agreement

"I need a Simple Advertising Agreement for a 12-month digital marketing campaign starting March 2025, where my agency will handle social media advertising and content creation for my retail business in South Africa, with a monthly budget of R50,000."

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Document background
The Simple Advertising Agreement is designed for use in the South African market where businesses require a clear and enforceable framework for advertising services. This document is particularly suitable for standard advertising arrangements where an agency provides creative, media planning, or digital advertising services to clients. It incorporates key requirements under South African law, including compliance with the Consumer Protection Act, Advertising Standards Authority guidelines, and where applicable, POPIA requirements for data protection. The agreement is structured to be comprehensive enough to protect both parties' interests while remaining straightforward and practical for regular commercial use. It includes essential provisions for service scope, approvals, intellectual property, and payment terms, making it suitable for both traditional and digital advertising campaigns.
Suggested Sections

1. Parties: Identification and details of the advertising agency and the client

2. Background: Context of the agreement and brief overview of the intended advertising services

3. Definitions: Key terms used throughout the agreement including Advertising Materials, Campaign, Media Platforms, etc.

4. Scope of Services: Detailed description of advertising services to be provided

5. Agency Obligations: Key responsibilities and commitments of the advertising agency

6. Client Obligations: Key responsibilities and commitments of the client, including provision of materials and approvals

7. Approval Process: Procedure for submitting, reviewing, and approving advertising materials

8. Fees and Payment Terms: Compensation structure, payment schedule, and related financial terms

9. Intellectual Property Rights: Ownership and usage rights of creative materials and existing IP

10. Confidentiality: Protection of confidential information exchanged during the engagement

11. Term and Termination: Duration of agreement and circumstances for termination

12. General Provisions: Standard legal clauses including governing law, notices, and entire agreement

Optional Sections

1. Media Buying: Include when the agency is responsible for purchasing advertising space or time

2. Digital Marketing Services: Include when the scope involves online advertising and digital campaigns

3. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

4. Data Protection: Include detailed POPIA compliance clauses when personal data processing is involved

5. Exclusivity: Include when the agency is granted exclusive rights or client requires category exclusivity

6. International Usage: Include when advertising materials will be used across multiple jurisdictions

Suggested Schedules

1. Schedule A - Scope of Work: Detailed breakdown of advertising services, deliverables, and timelines

2. Schedule B - Fee Schedule: Detailed pricing, rate cards, and payment milestones

3. Schedule C - Brand Guidelines: Client's branding requirements and style guides

4. Schedule D - Campaign Brief: Specific campaign requirements and objectives

5. Appendix 1 - Approval Matrix: Decision-making hierarchy and approval timeframes

6. Appendix 2 - Media Plan: If applicable, detailed media planning and buying specifications

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






























Clauses






























Relevant Industries

Retail

Financial Services

Consumer Goods

Technology

Entertainment

Healthcare

Automotive

Tourism

Real Estate

Education

Telecommunications

Food and Beverage

Relevant Teams

Legal

Marketing

Procurement

Commercial

Brand Management

Digital Marketing

Creative Services

Media Planning

Business Development

Finance

Relevant Roles

Marketing Director

Marketing Manager

Brand Manager

Advertising Manager

Legal Counsel

Commercial Manager

Procurement Manager

Account Director

Business Development Manager

Creative Director

Media Director

Digital Marketing Manager

Contracts Manager

Chief Marketing Officer

Industries






Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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