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Online Advertising Contract
"Need an Online Advertising Contract for my e-commerce startup to engage with a social media platform for targeted advertising campaigns starting March 2025, with specific focus on data privacy compliance and performance-based payment terms."
1. Parties: Identifies the contracting parties (advertiser and publisher)
2. Background: Context of the agreement and business relationship
3. Definitions: Key terms used throughout the agreement including advertising-specific terminology
4. Scope of Services: Details of advertising services to be provided, including advertising platforms, formats, and placement
5. Payment Terms: Pricing, payment schedule, billing details, and any performance-based payment structures
6. Term and Termination: Duration of the agreement and conditions for termination or renewal
7. Intellectual Property Rights: Ownership and usage rights of advertising materials, content, and creative assets
8. Data Protection: PDPA compliance, data handling requirements, and privacy obligations
1. Performance Metrics: KPIs, measurement criteria, and reporting requirements for advertising campaigns
2. Agency Commission: Commission structure and terms when involving advertising agencies as intermediaries
3. Content Guidelines: Specific content requirements, restrictions, and brand guidelines for advertisements
4. Compliance with Industry Standards: Adherence to Singapore Code of Advertising Practice and other relevant industry guidelines
1. Schedule 1: Advertising Specifications: Technical requirements, formats, and specifications for advertisements
2. Schedule 2: Rate Card: Detailed pricing structure and advertising rates for different platforms and formats
3. Schedule 3: Service Level Agreement: Performance standards, metrics, and service delivery requirements
4. Appendix A: Content Guidelines: Detailed content requirements, restrictions, and brand guidelines
5. Appendix B: Data Processing Agreement: Detailed procedures for handling personal data in compliance with PDPA
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