Electronic Transactions Act 2010: Primary legislation governing electronic contracts and digital signatures in Singapore, essential for establishing the validity of online influencer agreements
Personal Data Protection Act 2012: Regulates the collection, use, and disclosure of personal data, ensuring protection of both influencer and customer information in partnership agreements
Copyright Act 2021: Governs intellectual property rights, content ownership, licensing, and user-generated content considerations in influencer partnerships
Singapore Code of Advertising Practice: Provides guidelines for advertising standards, including specific requirements for disclosure of sponsored content and ensuring truthful advertising
Spam Control Act 2007: Regulates electronic marketing messages and establishes opt-out requirements for digital communications
Consumer Protection (Fair Trading) Act: Protects against unfair practices and establishes requirements for truthful marketing in consumer-facing promotions
ASAS Social Media Marketing Guidelines: Specific guidelines from the Advertising Standards Authority of Singapore regarding social media and influencer marketing, including disclosure requirements for paid partnerships
Competition Act: Ensures fair competition practices and regulates exclusive dealing arrangements in partnership agreements
Income Tax Act: Establishes tax implications and reporting requirements for payments made under influencer partnership agreements
