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Likeness License Agreement for Philippines

Likeness License Agreement Template for Philippines

A comprehensive legal agreement governed by Philippine law that establishes the terms and conditions under which an individual's likeness, image, name, or other identifying characteristics can be used by another party. This document addresses key aspects including usage rights, territorial limitations, compensation, approval processes, and quality control measures, while ensuring compliance with Philippine privacy laws, intellectual property regulations, and constitutional protections of personal rights. It provides both the licensor and licensee with clear guidelines for the authorized use of personal likeness while protecting the interests of both parties.

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What is a Likeness License Agreement?

The Likeness License Agreement is essential in today's media-rich environment where the commercial use of personal images and likenesses is increasingly common. This document is particularly important in the Philippine context, where personal rights are protected under various laws including the Constitution, Civil Code, and Data Privacy Act. It should be used whenever an individual's likeness is to be used for commercial, promotional, or public purposes, providing clear parameters for usage while protecting both the rights holder and the user. The agreement covers crucial elements such as scope of use, duration, territory, compensation, and approval rights, while ensuring compliance with Philippine regulatory requirements. It's particularly relevant for celebrity endorsements, advertising campaigns, merchandising, and digital content creation, offering protection for both the individual's rights and the commercial interests of the user.

What sections should be included in a Likeness License Agreement?

1. Parties: Identification of the Licensor (rights holder) and Licensee with complete legal names and addresses

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms including 'Licensed Material', 'Territory', 'Term', 'Licensed Use', and 'Compensation'

4. Grant of Rights: Specific rights being licensed and scope of permitted use of likeness

5. Term and Territory: Duration of the license and geographical scope of permitted use

6. Compensation: Payment terms, royalties, and any other financial considerations

7. Usage Requirements: Specific requirements for how the likeness may be used, including quality control

8. Representations and Warranties: Parties' assurances regarding rights, authority, and compliance

9. Moral Rights: Protection of moral rights and personal dignity under Philippine law

10. Termination: Conditions for ending the agreement and post-termination obligations

11. General Provisions: Standard clauses including notices, assignment, and governing law

What sections are optional to include in a Likeness License Agreement?

1. Digital Rights: Specific provisions for online and digital use of likeness, used when digital distribution is contemplated

2. Exclusivity: Terms making the license exclusive, included when licensee requires exclusive rights

3. Approval Rights: Process for approving specific uses of likeness, included for high-profile licensors

4. Merchandising Rights: Specific terms for merchandise creation, included when commercial products are planned

5. Privacy and Data Protection: Additional privacy protections beyond statutory requirements, used for sensitive uses

6. Social Media Usage: Specific terms for social media platforms, included when social media use is contemplated

7. Geographic Restrictions: Detailed territory restrictions, used for geographically limited licenses

What schedules should be included in a Likeness License Agreement?

1. Schedule A - Licensed Material: Detailed description and copies of the specific likeness elements being licensed

2. Schedule B - Approved Uses: Comprehensive list of specifically approved uses and contexts

3. Schedule C - Compensation Schedule: Detailed payment terms, royalty calculations, and payment schedules

4. Schedule D - Quality Control Guidelines: Specific requirements for maintaining quality in likeness usage

5. Schedule E - Approval Process: Detailed procedures for obtaining approval for specific uses

6. Appendix 1 - Sample Clearance Form: Template for obtaining clearance for specific uses of likeness

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Philippines

Publisher

Ƶ

Document Type

License Agreement

Sector

IP

Cost

Free to use
Relevant legal definitions








































Clauses


































Relevant Industries

Entertainment

Media

Advertising

Fashion

Retail

Sports

Digital Marketing

E-commerce

Public Relations

Broadcasting

Social Media

Film and Television

Relevant Teams

Legal

Marketing

Brand Management

Creative Services

Digital

Public Relations

Compliance

Content Creation

Talent Management

Commercial Rights

Business Development

Relevant Roles

Legal Counsel

Brand Manager

Marketing Director

Talent Manager

Creative Director

Commercial Rights Manager

Public Relations Manager

Digital Marketing Manager

Content Director

Compliance Officer

Entertainment Lawyer

Celebrity Manager

Image Rights Manager

Licensing Executive

Industries






Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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