Document background
The Reseller Partnership Agreement is essential for businesses looking to expand their distribution network in Nigeria through authorized resellers or distributors. This document is particularly relevant when a company wants to establish a formal relationship with partners who will sell their products or services to end customers. It's designed to comply with Nigerian legislation, including the Companies and Allied Matters Act 2020 and the Federal Competition and Consumer Protection Act 2018. The agreement typically includes detailed provisions for territory definition, pricing structures, performance targets, and brand protection measures. It's commonly used when entering new markets, launching new products, or restructuring distribution networks, and provides legal protection for both parties while ensuring clear operational guidelines.
