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1. Data Protection and Privacy: Specific provisions for handling customer data, required if the co-marketing involves customer data collection or sharing

2. Social Media Management: Specific rules for social media marketing, needed if social media is a key marketing channel

3. Performance Metrics: KPIs and measurement criteria, useful for performance-based marketing arrangements

4. Territory Restrictions: Geographic limitations on marketing activities, needed for regional or international arrangements

5. Exclusivity: Terms preventing parties from similar arrangements with competitors, if exclusivity is required

6. Third-Party Contractors: Rules for engaging external agencies or contractors, if third-party involvement is anticipated

7. Crisis Management: Procedures for handling marketing-related crises or negative publicity

8. Sales Attribution: Methods for attributing sales results to marketing efforts, needed for revenue-sharing arrangements

1. Marketing Plan: Detailed marketing strategy, campaigns, and timeline

2. Brand Guidelines: Specific requirements for brand usage, logos, and visual identity

3. Budget Allocation: Detailed breakdown of marketing budget and cost-sharing arrangements

4. Approved Marketing Channels: List of agreed marketing platforms and channels

5. Content Calendar: Timeline of planned marketing activities and content releases

6. Contact Details: Key personnel and contact information for both parties

7. Approval Matrix: Detailed workflow for marketing approvals and responsible personnel

8. Performance Metrics Template: Template for tracking and reporting marketing performance KPIs