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A Trademark Policy sets clear rules for how a company's brand elements can be used, protecting valuable marks registered with the Malaysian Intellectual Property Office (MyIPO). It spells out who can use logos, names, and slogans, and exactly how they should appear in marketing, products, and communications.

These policies help Malaysian businesses defend their trademarks under the Trade Marks Act 2019, preventing unauthorized use and brand dilution. They typically include guidelines for proper trademark symbol usage, approved color schemes, and steps employees should take when they spot potential infringement. Having this policy in place makes it easier to take legal action if someone misuses your marks.

Put a Trademark Policy in place as soon as you register your marks with MyIPO or start building significant brand recognition in Malaysia. It becomes essential when expanding your business, launching franchises, or working with marketing partners who need clear guidelines for using your brand assets.

This policy proves particularly valuable during mergers and acquisitions, when entering new markets, or if you spot unauthorized use of your marks. Malaysian companies often implement it when scaling their operations, licensing their brand, or establishing consistent brand standards across multiple locations. Having it ready before disputes arise makes enforcement much smoother.

• Basic Brand Guidelines Policy: Outlines fundamental rules for logo usage, color schemes, and typography - ideal for small Malaysian businesses just starting to protect their marks
• Comprehensive Corporate Policy: Covers extensive trademark protection, including digital assets, social media usage, and enforcement procedures - suited for larger enterprises
• Industry-Specific Policy: Tailored for sectors like F&B franchising or retail, with specific provisions for product packaging and point-of-sale materials
• International Trade Policy: Adapted for Malaysian companies doing business abroad, including cross-border protection and foreign registration guidelines
• E-commerce Policy: Focused on online marketplace rules, domain names, and digital brand protection measures

• Brand Owners: Malaysian companies and entrepreneurs who create and enforce Trademark Policies to protect their intellectual property rights
• Legal Teams: In-house counsel or IP lawyers who draft and update policies, handle enforcement, and manage MyIPO registrations
• Marketing Teams: Staff who must follow trademark usage guidelines in advertising, social media, and promotional materials
• Franchise Partners: Licensed users who agree to follow the policy's requirements for brand representation
• External Vendors: Third-party contractors, suppliers, and agencies bound by trademark usage rules when working with the brand

• Trademark Portfolio: Compile a list of all registered marks with MyIPO, including registration numbers and classes
• Brand Guidelines: Document existing visual standards, approved color codes, and logo variations
• Usage Scenarios: Map out how your marks appear across different media, markets, and business activities
• Enforcement History: Note past trademark disputes or unauthorized usage incidents for policy refinement
• Stakeholder Input: Gather feedback from marketing, legal, and operations teams on practical usage needs
• Digital Presence: Review online brand usage, including social media, e-commerce, and website applications

• Trademark Identification: Clear listing of protected marks, registration numbers, and classes under Malaysian law
• Usage Guidelines: Specific rules for proper trademark symbol placement and brand element reproduction
• Permitted Uses: Detailed scenarios where trademark use is authorized, including digital and print applications
• Prohibited Actions: Explicit restrictions on trademark modifications and unauthorized applications
• Enforcement Procedures: Steps for reporting and addressing trademark violations
• Compliance Statement: Acknowledgment of Trade Marks Act 2019 requirements and MyIPO regulations
• Review Mechanism: Process for regular policy updates and amendments

A Trademark Policy differs significantly from a Copyright Policy, though both protect intellectual property rights in Malaysia. While they often work together, they serve distinct purposes and protect different types of assets.

• Protection Focus: Trademark Policies safeguard brand identifiers like logos and names, while Copyright Policies protect original creative works like text, images, and software
• Duration of Rights: Trademark protection can last indefinitely with proper renewal and use, whereas copyright has a fixed term under Malaysian law
• Usage Guidelines: Trademark Policies emphasize proper symbol usage and brand consistency, while Copyright Policies focus on reproduction permissions and attribution requirements
• Enforcement Approach: Trademark protection requires active monitoring and defense to prevent dilution, whereas copyright exists automatically upon creation