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Trademark License Agreement
I need a trademark license agreement that grants a Malaysian company the rights to use our trademark for a period of 3 years, with an option to renew. The agreement should include provisions for quality control, royalty payments on a quarterly basis, and termination clauses in case of breach of contract.
What is a Trademark License Agreement?
A Trademark License Agreement lets one company legally use another company's trademark, brand name, or logo under specific terms. In Malaysia, these agreements fall under the Trade Marks Act 1976 and help businesses expand their market reach through controlled brand sharing.
The agreement spells out key details like payment terms, quality standards, and how the trademark can be used. It protects both sides - the trademark owner keeps control of their brand while earning licensing fees, and the licensee gains legitimate rights to use valuable intellectual property. Malaysian law requires these agreements to be registered with the Intellectual Property Corporation of Malaysia (MyIPO).
When should you use a Trademark License Agreement?
Consider using a Trademark License Agreement when expanding your business through franchising, merchandising, or brand partnerships in Malaysia. This agreement becomes essential if you're letting another company use your trademark to manufacture products, open franchise locations, or create branded merchandise.
The agreement provides crucial protection when entering joint ventures, international expansions, or licensing deals. For example, Malaysian F&B companies often need these agreements when authorizing overseas manufacturers to produce their branded food products, or when local businesses want to use international brand names. Getting it in place early prevents unauthorized trademark use and establishes clear quality control standards.
What are the different types of Trademark License Agreement?
- Exclusive License: Grants sole rights to use the trademark in specific regions or industries across Malaysia, preventing the owner from licensing to others
- Non-exclusive License: Allows multiple licensees to use the same trademark, common in retail and merchandising
- Franchise License: Combines trademark rights with broader operational guidelines, popular in F&B and retail chains
- Manufacturing License: Specifically for producing branded products, with detailed quality control requirements
- Limited-use License: Restricts trademark use to specific products, services, or time periods, often used for promotional collaborations
Who should typically use a Trademark License Agreement?
- Trademark Owners: Companies or individuals who own registered trademarks and want to license their use while maintaining control over their brand identity
- Licensees: Businesses seeking legal permission to use another company's trademark for their products or services in Malaysia
- IP Lawyers: Draft and review agreements to ensure compliance with Malaysian trademark laws and protect both parties' interests
- Brand Managers: Oversee trademark usage and ensure licensees maintain quality standards
- MyIPO Officials: Review and register these agreements as required by Malaysian intellectual property regulations
How do you write a Trademark License Agreement?
- Trademark Details: Gather registration numbers, classes, and usage rights from MyIPO records
- Scope Definition: Specify exact products, services, and geographical areas where the trademark can be used
- Quality Standards: Document specific requirements for maintaining brand consistency and product quality
- Payment Terms: Define royalty rates, payment schedules, and reporting requirements
- Usage Guidelines: List permitted marketing materials, packaging requirements, and brand style rules
- Compliance Check: Review Malaysian trademark laws and registration requirements through MyIPO
What should be included in a Trademark License Agreement?
- Parties' Details: Full legal names, registration numbers, and addresses of licensor and licensee
- Trademark Description: Registration number, classes, and visual representation of the licensed mark
- License Scope: Territory, duration, exclusivity terms, and permitted uses
- Quality Control: Standards, inspection rights, and approval procedures
- Financial Terms: Royalty rates, payment schedules, and reporting requirements
- Termination Clauses: Grounds for ending the agreement and post-termination obligations
- Governing Law: Malaysian jurisdiction and dispute resolution procedures
What's the difference between a Trademark License Agreement and a Copyright License Agreement?
A Trademark License Agreement differs significantly from a Copyright License Agreement in both scope and application under Malaysian law. While both protect intellectual property rights, they serve distinct purposes in business operations.
- Protected Subject Matter: Trademark agreements cover brand identifiers like logos, names, and slogans, while copyright agreements protect original creative works like text, music, or artwork
- Duration of Protection: Trademark licenses can be renewed indefinitely as long as the mark remains in use, whereas copyright licenses are limited by the copyright term
- Quality Control Requirements: Trademark licenses must include strict quality control provisions to maintain brand consistency, which isn't typically necessary in copyright agreements
- Registration Requirements: Trademark licenses must be registered with MyIPO to be fully effective, while copyright licenses don't require official registration
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