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Brand Licence Agreement Template for Ireland

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Key Requirements PROMPT example:

Brand Licence Agreement

"I need a Brand Licence Agreement for licensing my premium cosmetics brand to a distributor in Ireland, with exclusive rights for both retail and online sales channels, including strict quality control requirements and a minimum annual royalty of €500,000."

Document background
A Brand Licence Agreement is a crucial legal instrument used when a brand owner wishes to permit another party to use their brand assets while maintaining control over their intellectual property. This document, governed by Irish law, is essential for businesses looking to expand their brand reach through controlled licensing arrangements. It encompasses detailed provisions for brand usage, quality control, financial terms, and compliance with Irish and EU regulations. The agreement is particularly important in the Irish market where intellectual property protection and brand value preservation are governed by specific national legislation and EU directives. It provides a comprehensive framework for managing the commercial relationship between licensor and licensee while ensuring brand integrity and legal compliance.
Suggested Sections

1. Parties: Identification of the licensor and licensee with full legal entity details

2. Background: Context of the agreement, ownership of the brand, and purpose of the licensing arrangement

3. Definitions: Detailed definitions of key terms including Licensed Marks, Territory, Licensed Products, etc.

4. Grant of Licence: Scope of rights granted, including territory, exclusivity, and field of use restrictions

5. Term and Termination: Duration of the licence, renewal provisions, and circumstances for termination

6. Royalties and Payments: Financial terms, including royalty rates, minimum payments, and payment terms

7. Quality Control: Standards for use of the brand, approval processes, and quality maintenance requirements

8. Protection and Enforcement: Rights and obligations regarding trademark protection and infringement actions

9. Warranties and Indemnities: Standard warranties about brand ownership and indemnification provisions

10. Use of the Brand: Specific requirements and restrictions on how the brand may be used

11. Record Keeping and Audit Rights: Requirements for maintaining records and licensor's audit rights

12. Confidentiality: Protection of confidential information exchanged under the agreement

13. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment

Optional Sections

1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses to third parties

2. Manufacturing Requirements: Include for products where specific manufacturing standards must be met

3. Marketing and Promotion: Include when specific marketing requirements or restrictions apply

4. Distribution Requirements: Include when specific distribution channels or methods are mandated

5. Training Requirements: Include when licensee staff need specific training on brand usage

6. Online Usage: Include specific provisions for digital/online use of the brand

7. Corporate Social Responsibility: Include when brand owner has specific CSR requirements

8. Environmental Standards: Include when environmental compliance is particularly relevant

9. Change of Control: Include specific provisions for change in ownership of either party

Suggested Schedules

1. Schedule 1 - Licensed Marks: Detailed list and images of all licensed trademarks and brand elements

2. Schedule 2 - Licensed Products/Services: Comprehensive list of products or services covered by the licence

3. Schedule 3 - Brand Guidelines: Detailed brand usage guidelines and specifications

4. Schedule 4 - Quality Standards: Specific quality control requirements and processes

5. Schedule 5 - Royalty Calculations: Detailed methodology for calculating royalties

6. Schedule 6 - Approval Procedures: Process for obtaining approval for brand usage

7. Schedule 7 - Territory Definition: Detailed description of geographical territory covered

8. Schedule 8 - Reporting Templates: Standard forms for required periodic reports

9. Appendix A - Existing Brand Registrations: List of existing trademark registrations and applications

10. Appendix B - Approved Manufacturers: List of approved manufacturers (if applicable)

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



























































Clauses


















































Relevant Industries

Retail

Consumer Goods

Fashion and Apparel

Food and Beverage

Entertainment

Sports

Technology

Manufacturing

Pharmaceuticals

Automotive

Hospitality

Education

Media and Publishing

Electronics

Software

Relevant Teams

Legal

Intellectual Property

Commercial

Brand Management

Marketing

Business Development

Compliance

Quality Assurance

Operations

Finance

Corporate Affairs

Relevant Roles

Legal Counsel

Brand Manager

Intellectual Property Director

Commercial Director

Licensing Manager

Business Development Manager

Chief Legal Officer

Contract Manager

Compliance Officer

Marketing Director

Chief Commercial Officer

Trademark Attorney

Quality Assurance Manager

Operations Director

General Counsel

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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