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Name Licensing Agreement

Name Licensing Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Name Licensing Agreement

"I need a Name Licensing Agreement for a Hong Kong celebrity who wants to license their name to a clothing manufacturer for producing a fashion line, with a 3-year term starting January 2025 and including quality control provisions for the Chinese market."

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Document background
The Name Licensing Agreement is essential for businesses and individuals looking to monetize or commercially utilize protected names, brands, or trademarks in Hong Kong and potentially other territories. This document type is commonly used when a name owner (licensor) wants to permit another party (licensee) to use their name while maintaining control over its usage and receiving compensation. The agreement must comply with Hong Kong's legal framework, particularly the Trade Marks Ordinance and Contract Ordinance, while addressing key commercial aspects such as quality control, payment terms, and usage restrictions. It's particularly relevant in today's brand-driven market where name recognition carries significant commercial value and requires careful protection.
Suggested Sections

1. Parties: Identification of the licensor and licensee with full legal names and addresses

2. Background: Context of the agreement, ownership of the name, and purpose of the licensing arrangement

3. Definitions: Defined terms used throughout the agreement, including the licensed name, territory, and field of use

4. Grant of License: Specific rights being granted, including scope, exclusivity, and territorial limitations

5. License Fee and Payment Terms: Financial terms including initial fees, royalties, payment schedule, and reporting requirements

6. Quality Control: Standards for using the licensed name and licensor's right to monitor and approve usage

7. Term and Termination: Duration of the agreement and circumstances for early termination

8. Representations and Warranties: Parties' assurances regarding ownership, right to license, and compliance with laws

9. Protection and Infringement: Obligations regarding protection of the licensed name and handling infringement by third parties

10. Confidentiality: Protection of confidential information exchanged during the agreement

11. General Provisions: Standard clauses including governing law, notices, and entire agreement

Optional Sections

1. Sublicensing Rights: Include when licensee is permitted to sublicense the name to third parties

2. Minimum Performance Requirements: Include when there are specific performance or sales targets the licensee must meet

3. Marketing and Promotion: Include when specific marketing requirements or restrictions apply to the use of the licensed name

4. Assignment: Include when transfer rights need specific regulation beyond standard provisions

5. Insurance: Include when specific insurance requirements are needed for the licensed activities

6. Dispute Resolution: Include when specific arbitration or mediation procedures are required

7. Change of Control: Include when changes in corporate ownership need special handling

8. Compliance with Laws: Include when specific regulatory compliance requirements apply to the licensed use

Suggested Schedules

1. Schedule 1 - Licensed Name: Detailed description of the licensed name, including any variations, styles, or formats permitted

2. Schedule 2 - Territory: Detailed list of geographic territories where the license applies

3. Schedule 3 - Approved Products/Services: Comprehensive list of products or services for which the name can be used

4. Schedule 4 - Quality Control Guidelines: Detailed quality standards and approval procedures for name usage

5. Schedule 5 - Fee Schedule: Detailed breakdown of all fees, royalties, and payment calculations

6. Schedule 6 - Usage Guidelines: Style guide and specific requirements for how the name must be displayed or used

7. Schedule 7 - Approval Procedures: Detailed processes for obtaining approval for new uses of the licensed name

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions

































Clauses


































Relevant Industries

Apparel and Fashion

Consumer Goods

Entertainment

Food and Beverage

Hospitality

Luxury Goods

Media and Publishing

Merchandising

Retail

Sports and Recreation

Technology

Relevant Teams

Brand Management

Business Development

Commercial

Compliance

Corporate

Executive

Finance

Legal

Licensing

Marketing

Merchandising

Operations

Product Development

Relevant Roles

Brand Manager

Business Development Director

Chief Executive Officer

Chief Legal Officer

Commercial Director

Compliance Officer

Contract Manager

General Counsel

Head of Intellectual Property

Legal Counsel

Licensing Manager

Marketing Director

Merchandising Manager

Operations Director

Product Manager

Industries






Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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