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Marketing Request For Proposal

Marketing Request For Proposal Template for Hong Kong

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Key Requirements PROMPT example:

Marketing Request For Proposal

"I need a Marketing Request For Proposal for hiring a digital marketing agency in Hong Kong to handle our e-commerce platform launch and social media campaigns, with a project start date of March 2025 and an emphasis on data privacy compliance."

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Document background
The Marketing Request For Proposal (RFP) is a critical business document used when organizations in Hong Kong seek to procure professional marketing services through a formal, competitive process. It is particularly relevant when companies need comprehensive marketing solutions, brand development, advertising campaigns, or digital marketing services. The document must comply with Hong Kong's legal framework, including contract law, data privacy regulations, and advertising standards. It typically includes detailed specifications of marketing requirements, evaluation criteria, budget guidelines, and submission procedures. This type of document is essential for ensuring transparency in vendor selection, maintaining compliance with procurement policies, and establishing clear expectations for marketing service providers. The RFP helps organizations make informed decisions while managing legal and commercial risks in marketing service procurement.
Suggested Sections

1. Introduction: Overview of the organization and the purpose of the RFP

2. Project Overview: High-level description of the marketing project or campaign requirements

3. Scope of Services: Detailed description of the marketing services required and deliverables expected

4. Timeline: Key dates including RFP submission deadline, selection process, and project implementation schedule

5. Submission Requirements: Format, content, and method of proposal submission

6. Evaluation Criteria: Criteria and weightage for proposal evaluation

7. Budget Guidelines: Expected budget range or constraints for the project

8. Terms and Conditions: Standard legal terms governing the RFP process

9. Contact Information: Details of the person(s) responsible for RFP communication

Optional Sections

1. Pre-qualification Requirements: Specific criteria that agencies must meet to be eligible for consideration, used for complex or high-value projects

2. Mandatory Requirements: Non-negotiable requirements that must be met by all proposals, used when specific certifications or capabilities are essential

3. Current Situation Analysis: Detailed background of current marketing status and challenges, included for complex rebranding or transformation projects

4. Technical Requirements: Specific technical specifications for digital marketing or technology-dependent projects

5. Performance Metrics: Detailed KPIs and success metrics, included for performance-based marketing projects

6. Sustainability Requirements: Environmental and social responsibility requirements, used when sustainability is a key consideration

7. Local Market Requirements: Specific requirements for Hong Kong market compliance and cultural considerations, used for locally focused campaigns

Suggested Schedules

1. Schedule A - Detailed Scope of Work: Comprehensive breakdown of required services and deliverables

2. Schedule B - Pricing Template: Standardized format for price quotation and cost breakdown

3. Schedule C - Response Template: Structured template for agency responses to ensure comparable submissions

4. Schedule D - Non-Disclosure Agreement: Confidentiality terms for accessing RFP information

5. Schedule E - Draft Service Agreement: Proposed terms of engagement for the selected agency

6. Appendix 1 - Brand Guidelines: Organization's branding requirements and standards

7. Appendix 2 - Historical Data: Relevant marketing performance data and past campaign information

8. Appendix 3 - Technical Specifications: Detailed technical requirements for digital platforms or tools

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions

































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Relevant Industries

Retail

Financial Services

Technology

Healthcare

Consumer Goods

Professional Services

Entertainment

Education

Hospitality

Real Estate

Telecommunications

E-commerce

Manufacturing

Non-profit

Government

Relevant Teams

Marketing

Procurement

Legal

Finance

Compliance

Communications

Brand Management

Digital Marketing

Operations

Business Development

Project Management

Vendor Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Procurement Manager

Brand Manager

Marketing Manager

Legal Counsel

Compliance Officer

Finance Director

Project Manager

Digital Marketing Manager

Communications Director

Vendor Relations Manager

Contract Administrator

Business Development Manager

Marketing Operations Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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