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Influencer Management Contract

Influencer Management Contract Template for Hong Kong

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Key Requirements PROMPT example:

Influencer Management Contract

"I need an Influencer Management Contract for a gaming influencer with over 1 million followers, including exclusive representation rights, revenue share arrangements for both streaming and merchandise sales, and specific provisions for content creation on Twitch and YouTube, to commence from March 1, 2025."

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Document background
The Influencer Management Contract is essential for formalizing the relationship between social media influencers and their management representatives in Hong Kong's growing digital marketing landscape. This document is typically used when an influencer seeks professional representation for brand deals, content strategy, and career development. It incorporates Hong Kong's legal requirements, including provisions from the Employment Ordinance, Copyright Ordinance, and Trade Descriptions Ordinance. The contract addresses crucial aspects such as commission structures, content ownership, platform compliance, and brand safety guidelines. It's particularly relevant given the increasing professionalization of social media influence and the need for clear legal frameworks in digital content creation and marketing.
Suggested Sections

1. Parties: Identification of the Manager and the Influencer, including full legal names and addresses

2. Background: Context of the agreement, brief description of the influencer's activities and manager's services

3. Definitions: Key terms used throughout the agreement including 'Content', 'Platform', 'Revenue', 'Brand Deals', etc.

4. Appointment and Term: Exclusive/non-exclusive appointment of manager and duration of the agreement

5. Manager's Services: Detailed scope of management services including brand deal negotiation, content strategy, and career development

6. Influencer's Obligations: Key responsibilities including content creation, maintaining social media presence, and brand collaboration requirements

7. Revenue and Commission: Fee structure, commission rates, payment terms, and revenue sharing arrangements

8. Intellectual Property Rights: Ownership and licensing of content, usage rights, and IP protection

9. Approvals and Content Guidelines: Process for content approval and compliance with platform/advertising guidelines

10. Representations and Warranties: Standard warranties regarding capacity, authority, and non-infringement

11. Termination: Grounds for termination, notice periods, and post-termination obligations

12. Confidentiality: Protection of confidential information and trade secrets

13. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law

Optional Sections

1. Morality Clause: Standards of behavior and consequences for public misconduct, particularly relevant for high-profile influencers

2. Exclusivity Provisions: Restrictions on working with other managers or competing brands, used for significant influencer relationships

3. International Operations: Additional provisions for cross-border activities and compliance with international laws

4. Crisis Management: Procedures for handling public relations issues or social media controversies

5. Insurance Requirements: Specific insurance coverage requirements, particularly for high-risk content creation

6. Team and Support Staff: Provisions regarding hiring and managing support staff or content creation team

7. Merchandising Rights: Terms for developing and selling influencer-branded merchandise

8. Live Event Appearances: Terms governing personal appearances and live events

Suggested Schedules

1. Schedule 1 - Commission Structure: Detailed breakdown of commission rates for different revenue streams

2. Schedule 2 - Approved Platforms: List of social media platforms and channels covered by the agreement

3. Schedule 3 - Content Guidelines: Specific content creation and posting requirements, including brand safety guidelines

4. Schedule 4 - Reporting Template: Format for regular performance and revenue reporting

5. Schedule 5 - Existing Brand Deals: List of pre-existing sponsorship arrangements and commitments

6. Appendix A - Platform-Specific Terms: Required terms and conditions from specific social media platforms

7. Appendix B - Brand Safety Guidelines: Detailed guidelines for maintaining brand safety and reputation

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions











































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Relevant Industries

Social Media and Digital Marketing

Entertainment

Fashion and Beauty

Technology

Gaming

Retail

Food and Beverage

Travel and Hospitality

Health and Wellness

Sports and Fitness

Education

E-commerce

Consumer Goods

Lifestyle

Relevant Teams

Legal

Digital Marketing

Social Media

Brand Partnerships

Talent Management

Compliance

Content Strategy

Business Development

Creative

Marketing Operations

Relevant Roles

Legal Counsel

Social Media Manager

Digital Marketing Director

Talent Manager

Content Strategy Manager

Brand Partnership Manager

Influencer Relations Manager

Compliance Officer

Contract Administrator

Business Development Manager

Digital Rights Manager

Creative Director

Marketing Operations Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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