The Basic Sponsorship Agreement is a fundamental commercial contract used to formalize sponsorship arrangements in Hong Kong. It is particularly useful for businesses, organizations, or individuals seeking to establish clear terms for financial or in-kind support in exchange for promotional rights and benefits. The document incorporates Hong Kong's common law principles and relevant statutory requirements, making it suitable for both local and international parties operating within Hong Kong's jurisdiction. The agreement typically covers essential elements such as sponsorship fees, payment terms, rights and obligations, brand usage guidelines, and termination provisions. This type of agreement is commonly used across various sectors including sports, entertainment, education, and cultural events, providing a legally sound framework for managing sponsorship relationships while protecting both parties' interests.
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1. Parties: Identification of sponsor and sponsored entity with full legal names and addresses
2. Background: Context of the sponsorship arrangement and brief description of both parties' business/activities
3. Definitions: Key terms used throughout the agreement including Sponsorship Period, Sponsorship Rights, Sponsorship Fee, etc.
4. Sponsorship Rights and Benefits: Detailed description of what the sponsor receives in return for their investment
5. Sponsorship Fee and Payment Terms: Amount, payment schedule, and method of payment
6. Term and Termination: Duration of agreement and circumstances under which it can be terminated
7. Obligations of Sponsored Party: Key responsibilities and commitments of the sponsored entity
8. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP
9. Exclusivity: Any category exclusivity or territorial restrictions
10. Representations and Warranties: Standard contractual assurances from both parties
11. Governing Law and Jurisdiction: Specification of Hong Kong law and jurisdiction
12. General Provisions: Standard boilerplate clauses including notices, entire agreement, etc.
1. Force Majeure: Include when events need protection from unforeseen circumstances, particularly relevant for event sponsorships
2. Morality Clause: Include when reputation protection is crucial, allowing termination for reputational damage
3. Insurance: Include when specific insurance coverage is required from either party
4. Confidentiality: Include when sensitive commercial information will be shared
5. Data Protection: Include when personal data processing is involved in the sponsorship activities
6. Anti-Bribery and Corruption: Include for high-value sponsorships or when dealing with public entities
7. Dispute Resolution: Include when specific dispute resolution procedures (e.g., mediation) are preferred before litigation
1. Schedule 1 - Sponsorship Rights and Benefits Details: Detailed breakdown of all sponsorship rights, including specific placements, sizes, frequencies
2. Schedule 2 - Brand Guidelines: Sponsor's logo usage requirements and brand standards
3. Schedule 3 - Payment Schedule: Detailed payment terms including installments and payment dates
4. Schedule 4 - Key Performance Indicators: Measurable metrics for evaluating sponsorship success
5. Appendix A - Approved Sponsor Materials: Pre-approved logos, artwork, and marketing materials
6. Appendix B - Reporting Requirements: Format and frequency of sponsorship performance reports
Relevant legal definitions
Clauses
Relevant Industries
Sports and Entertainment
Arts and Culture
Education
Non-profit and Charity
Media and Broadcasting
Professional Services
Consumer Goods
Technology
Financial Services
Healthcare
Events and Conferences
Relevant Teams
Legal
Marketing
Brand Management
Commercial
Business Development
Events
Finance
Compliance
Corporate Communications
Partnerships
Relevant Roles
Marketing Manager
Brand Manager
Legal Counsel
Commercial Director
Sponsorship Manager
Business Development Manager
Events Manager
Chief Marketing Officer
Partnerships Manager
Compliance Officer
Contract Administrator
Corporate Communications Manager
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