Influencer Barter Agreement

Influencer Barter Agreement Template for Denmark

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Document background

The Influencer Barter Agreement is essential for businesses engaging in product-for-promotion exchanges with social media influencers under Danish jurisdiction. This document has become increasingly important with the rise of influencer marketing and the need to properly document non-monetary compensation arrangements. It ensures compliance with Danish marketing laws, particularly regarding transparency in advertising and proper disclosure of commercial relationships. The agreement covers all aspects of the barter arrangement, from content requirements to intellectual property rights, while addressing specific Danish regulatory requirements for social media advertising. It's particularly relevant for companies seeking to leverage influencer marketing without monetary compensation, while ensuring proper documentation for tax purposes and regulatory compliance.

Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including business details and social media handles

2. Background: Context of the agreement and brief description of both parties' business/activities

3. Definitions: Key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Scope of Collaboration: Details of the barter arrangement, including products/services to be exchanged

5. Influencer Obligations: Specific requirements for content creation, posting schedule, and disclosure requirements under Danish law

6. Company Obligations: Details of products/services to be provided to the influencer, including timing and delivery

7. Compliance Requirements: Marketing law compliance, disclosure requirements, and platform-specific guidelines

8. Content Approval Process: Process for review and approval of content before posting

9. Intellectual Property Rights: Ownership and licensing of content, including usage rights and restrictions

10. Term and Termination: Duration of the agreement and termination provisions

11. Confidentiality: Protection of confidential information shared during the collaboration

12. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria - include when quantitative goals are part of the agreement

2. Exclusivity: Restrictions on working with competing brands - include when exclusive collaboration is required

3. Content Usage Period: Specific timeframes for content usage rights - include when content has limited usage duration

4. Crisis Management: Procedures for handling negative publicity or controversies - include for high-profile collaborations

5. Tax Implications: Specific clauses about tax reporting of barter value - include for high-value exchanges

6. Personal Data Processing: GDPR compliance details - include when personal data processing is involved

7. Agency Involvement: Terms related to agency representation - include when agencies are involved

Suggested Schedules

1. Product/Service Description: Detailed description of products/services being exchanged

2. Content Requirements: Specific requirements for each piece of content, including format, length, and key messages

3. Posting Schedule: Timeline and frequency of content posting

4. Brand Guidelines: Company's branding requirements and restrictions

5. Disclosure Requirements: Specific language and format for advertising disclosures under Danish law

6. Platform-Specific Requirements: Technical and content requirements for different social media platforms

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Influencer Barter Agreement Template for Denmark

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