¶¶Òõ¶ÌÊÓƵ

The Influencer Barter Agreement is essential in today's digital marketing landscape where brands increasingly collaborate with social media influencers through non-monetary arrangements. This document, governed by Dutch law, is specifically designed for situations where companies provide products, services, or experiences in exchange for social media promotion and content creation. It ensures compliance with Dutch advertising regulations, particularly regarding disclosure requirements and fair trading practices. The agreement typically covers content specifications, posting requirements, intellectual property rights, and compliance with both Dutch and EU marketing laws. This type of agreement is particularly valuable for brands testing influencer partnerships or engaging with micro-influencers where monetary compensation isn't involved.

1. Parties: Identification of the brand/company and the influencer, including their business/social media details

2. Background: Context of the agreement and brief description of both parties' business/activities

3. Definitions: Key terms including 'Content', 'Platforms', 'Products/Services', 'Campaign', 'Deliverables'

4. Barter Arrangement: Detailed description of what each party will provide to the other

5. Content Requirements: Specifications for content creation, including type, format, and quality standards

6. Posting Requirements: Timeline, frequency, and platform requirements for content posting

7. Compliance and Disclosures: Requirements for advertising disclosures and compliance with relevant regulations

8. Approval Process: Process for content review and approval before posting

9. Intellectual Property Rights: Ownership and licensing of content created under the agreement

10. Term and Termination: Duration of the agreement and conditions for termination

11. Representations and Warranties: Parties' assurances regarding their capacity, rights, and obligations

12. Confidentiality: Protection of confidential information shared during the collaboration

13. General Provisions: Standard legal clauses including governing law, notices, and entire agreement