The Trademark Sublicense Agreement is essential when a primary trademark licensee wishes to extend trademark usage rights to third parties while maintaining control over the trademark's reputation and value. This document is specifically designed for use under German law and EU regulations, typically employed in situations where business expansion, distribution networks, or territorial development require sublicensing arrangements. The agreement carefully balances the interests of all parties - the master licensor, sublicensor, and sublicensee - while ensuring compliance with German trademark law and EU competition regulations. It includes detailed provisions for quality control, payment terms, territorial restrictions, and enforcement mechanisms, making it suitable for complex commercial arrangements where trademark protection and brand value preservation are paramount.
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1. Parties: Identification of the sublicensor and sublicensee, including full legal names and registered addresses
2. Background: Context of the agreement, including reference to the master license and authority to sublicense
3. Definitions: Key terms used throughout the agreement, including description of the licensed marks and territory
4. Grant of License: Scope of the sublicense, including type (exclusive/non-exclusive), territory, and permitted uses
5. License Fees and Payment Terms: Financial terms including royalties, payment schedules, and reporting requirements
6. Quality Control: Standards for use of the trademark and quality control measures to maintain trademark validity
7. Protection of the Trademark: Obligations regarding trademark protection, infringement reporting, and enforcement
8. Representations and Warranties: Statements regarding authority to grant sublicense and trademark validity
9. Term and Termination: Duration of the agreement and circumstances for termination
10. Post-Termination Obligations: Actions required after agreement ends, including cessation of use and return of materials
11. Confidentiality: Protection of confidential information exchanged during the agreement
12. General Provisions: Standard clauses including governing law, notices, and entire agreement
1. Sublicensee's Right to Sublicense: Include when further sublicensing is permitted, specifying conditions and restrictions
2. Marketing and Promotion: Include when specific marketing requirements or restrictions need to be detailed
3. Trademark Usage Guidelines: Include when detailed guidelines for trademark usage need to be incorporated in main agreement rather than schedule
4. Audit Rights: Include for complex agreements where detailed audit provisions are necessary
5. Insurance: Include when specific insurance requirements are needed to protect trademark value
6. Dispute Resolution: Include when specific dispute resolution mechanisms (mediation/arbitration) are preferred over court proceedings
7. Local Registration: Include when trademark registration in specific territories needs special attention
1. Schedule 1 - Licensed Trademarks: Detailed list and images of licensed trademarks, including registration numbers
2. Schedule 2 - Territory: Detailed description of geographical areas where sublicense is valid
3. Schedule 3 - Quality Control Standards: Detailed quality control requirements and inspection procedures
4. Schedule 4 - Trademark Usage Guidelines: Detailed guidelines for proper trademark usage and brand standards
5. Schedule 5 - Royalty Calculations: Detailed method for calculating royalties and reporting requirements
6. Appendix A - Master License Agreement: Copy or relevant excerpts of the master license agreement
7. Appendix B - Approved Products/Services: List of products or services approved for trademark usage
Relevant legal definitions
Clauses
Relevant Industries
Retail
Consumer Goods
Fashion and Luxury
Technology
Manufacturing
Franchising
Entertainment
Sports
Pharmaceuticals
Food and Beverage
Automotive
Media and Publishing
Relevant Teams
Legal
Intellectual Property
Brand Management
Commercial
Business Development
Compliance
International Operations
Licensing
Corporate Affairs
Marketing
Relevant Roles
Legal Counsel
Intellectual Property Manager
Brand Manager
Licensing Director
Commercial Director
Business Development Manager
Compliance Officer
Contract Manager
General Counsel
Chief Legal Officer
Trademark Attorney
Franchise Manager
International Business Manager
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