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1. Transition Services: Used when the transferor needs to provide support services during a transition period

2. License Back: Include when the transferor needs to continue using the brand in certain territories or for certain products

3. Employee Transfer: Required when brand management team members are being transferred with the brand

4. Tax Provisions: Detailed tax arrangements when the transfer has significant tax implications

5. Anti-Competition: Non-compete provisions when required to protect the value of the transferred brand

6. Social Media and Digital Assets: Specific provisions for transfer of digital presence when the brand has significant online presence

7. Quality Control: Include when ongoing quality standards need to be maintained post-transfer

1. Brand Assets Schedule: Comprehensive list of all trademarks, logos, and other brand elements being transferred

2. Registered IP Rights: Details of all registered trademarks and other IP rights including registration numbers and jurisdictions

3. Unregistered Rights: List of unregistered trademarks, copyright and other unregistered IP being transferred

4. Existing Agreements: List of licensing agreements, co-existence agreements and other contracts relating to the brand

5. Transfer Documents: Forms and documents required for recording the transfer at trademark offices

6. Brand Guidelines: Technical specifications and usage guidelines for the brand

7. Historical Information: Documentation of brand history, heritage and key brand values