A Brand Authorization Letter is a crucial document used when a brand owner needs to formally grant permission to another party to use their brand assets in Canada. This document is particularly important in situations requiring official authorization for brand usage in marketing campaigns, events, partnerships, or other business activities. The letter must comply with Canadian federal and provincial trademark laws, including the Trademarks Act (R.S.C., 1985, c. T-13). It typically includes specific details about the authorized brand elements, usage parameters, duration, territorial limitations, and quality control requirements. This type of authorization is commonly used in business partnerships, promotional activities, and licensing arrangements where full licensing agreements may not be necessary but formal permission is required.
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1. Letterhead and Date: Brand owner's official letterhead and current date
2. Recipient Details: Full name and address of the authorized party
3. Subject Line: Clear indication that this is a Brand Authorization Letter
4. Opening Statement: Identification of the brand owner and their ownership rights
5. Brand Description: Clear identification of the brand(s) being authorized, including registration numbers if applicable
6. Authorization Scope: Specific details of what use is being authorized, including territories and channels
7. Duration: Time period for which the authorization is valid
8. Usage Guidelines: Basic requirements for brand usage and quality control
9. Closing and Signature: Official signature block with authorized signatory details
1. Consideration: Include when there is a fee or payment associated with the authorization
2. Specific Restrictions: Include when there are particular limitations or prohibited uses that need to be explicitly stated
3. Quality Control Measures: Include when specific quality control or approval processes need to be followed
4. Termination Rights: Include when specific termination conditions need to be outlined
5. Confidentiality: Include when the authorization involves access to confidential information
6. Sub-authorization Rights: Include when the authorized party may need to extend rights to subsidiaries or contractors
7. Governing Law: Include when dealing with inter-provincial or international authorization
1. Brand Assets: Visual representations of the authorized brands, including logos, typography, and color specifications
2. Brand Guidelines: Detailed guidelines for proper brand usage and implementation
3. Authorized Products/Services: Specific list of products or services covered by the authorization
4. Territory Map: Visual representation of authorized territories if geographically limited
5. Sample Approval Form: Template for obtaining approval for specific brand usage instances if required
Relevant legal definitions
Clauses
Relevant Industries
Retail
Consumer Goods
Fashion and Apparel
Food and Beverage
Technology
Entertainment
Sports
Healthcare
Professional Services
Manufacturing
Automotive
Education
Hospitality
Media and Publishing
Telecommunications
Relevant Teams
Legal
Marketing
Brand Management
Business Development
Intellectual Property
Corporate Communications
Compliance
Commercial Operations
Licensing
Partnership Management
Relevant Roles
Brand Manager
Marketing Director
Legal Counsel
Intellectual Property Attorney
Licensing Manager
Business Development Manager
Corporate Counsel
Marketing Manager
Compliance Officer
Commercial Director
Partnership Manager
Chief Marketing Officer
Brand Protection Specialist
Trademark Administrator
Franchise Development Manager
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