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Exclusive Advertising Agreement
"I need an Exclusive Advertising Agreement for our luxury retail company, appointing a Dubai-based advertising agency as our sole advertising provider across all UAE emirates starting March 2025, with special focus on digital and social media advertising compliance."
1. Parties: Identification of the parties entering into the agreement - the advertising service provider and the client
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including advertising services, territory, exclusivity period, etc.
4. Appointment and Scope: Declaration of exclusive appointment and detailed scope of advertising services covered
5. Territory and Duration: Geographic area of exclusivity and term of the agreement
6. Rights and Obligations: Detailed responsibilities of both parties, including service standards and client cooperation
7. Approval Process: Procedures for submission, review, and approval of advertising materials
8. Compensation: Fee structure, payment terms, and any performance-based incentives
9. Intellectual Property: Ownership and usage rights of advertising materials and related IP
10. Compliance: Adherence to UAE advertising laws, content restrictions, and regulatory requirements
11. Representations and Warranties: Standard warranties regarding authority, capacity, and service quality
12. Termination: Grounds for termination, notice requirements, and consequences
13. General Provisions: Standard boilerplate clauses including governing law, notices, and dispute resolution
1. Performance Metrics: Specific KPIs and measurement criteria for advertising effectiveness - include when performance-based compensation is part of the agreement
2. Digital Advertising Provisions: Specific provisions for digital advertising channels and platforms - include when digital advertising is a significant component
3. Data Protection: Detailed provisions regarding handling of consumer data - include when personal data collection is involved
4. Subcontracting: Terms governing the use of subcontractors - include when subcontracting is permitted
5. Non-Compete: Restrictions on working with competitors - include when specifically requested by client
6. Agency Registration: Provisions related to commercial agency registration - include when agreement qualifies under UAE Commercial Agency Law
7. Insurance: Insurance requirements and coverage details - include for high-value advertising campaigns
1. Schedule 1 - Services Description: Detailed description of advertising services, channels, and deliverables
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, commission structures, and payment terms
3. Schedule 3 - Approval Matrix: Timeline and responsibility matrix for advertising approval process
4. Schedule 4 - Brand Guidelines: Client's branding requirements and guidelines
5. Schedule 5 - Territory Map: Detailed definition of geographic territory covered by exclusivity
6. Appendix A - Content Guidelines: Specific requirements for advertising content compliant with UAE regulations
7. Appendix B - Performance Metrics: Detailed KPIs and measurement methodologies
8. Appendix C - Required Approvals: List of required regulatory approvals and licenses
Authors
Retail
Consumer Goods
Luxury Goods
Real Estate
Banking & Financial Services
Hospitality
Entertainment
Automotive
Technology
Telecommunications
Healthcare
Education
Food & Beverage
Fashion & Apparel
Tourism
Legal
Marketing
Procurement
Commercial
Business Development
Brand Management
Corporate Communications
Advertising
Media Relations
Contract Management
Chief Marketing Officer
Marketing Director
Brand Manager
Advertising Manager
Legal Counsel
Commercial Director
Business Development Manager
Marketing Operations Manager
Procurement Manager
Contract Manager
Agency Relations Manager
Media Director
Communications Manager
General Counsel
Corporate Affairs Director
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