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Agreement To Use Logo
"I need an Agreement To Use Logo for my Dubai-based luxury retail company to grant logo usage rights to our new franchise partner in Abu Dhabi, who will be opening three stores starting March 2025; the agreement should include strict quality control measures and brand guidelines compliance."
1. Parties: Identification of the logo owner and the party being granted usage rights
2. Background: Context of the agreement, confirmation of logo ownership and trademark status
3. Definitions: Key terms including 'Logo', 'Licensed Uses', 'Territory', 'Term', and 'Brand Guidelines'
4. Grant of License: Specific rights being granted, including scope, territory, and duration
5. Usage Restrictions: Specific limitations and prohibited uses of the logo
6. Quality Control: Requirements for maintaining logo quality and adherence to brand guidelines
7. Ownership and Protection: Confirmation of owner's rights and user's obligations regarding logo protection
8. Term and Termination: Duration of agreement and circumstances for termination
9. Post-Termination Obligations: Actions required after agreement ends
10. Governing Law and Jurisdiction: Specification of UAE law application and jurisdiction
1. Fees: Include when the logo usage is subject to payment or royalties
2. Sub-licensing Rights: Include when user is permitted to allow others to use the logo
3. Marketing and Promotion: Include specific provisions for marketing usage when relevant
4. Confidentiality: Include when sensitive information about the logo or brand will be shared
5. Insurance: Include when requiring user to maintain specific insurance coverage
6. Amendments to Brand Guidelines: Include when brand guidelines may be updated during the term
1. Schedule 1 - Logo Specifications: Technical specifications, approved versions, and formats of the logo
2. Schedule 2 - Brand Guidelines: Detailed guidelines for logo usage, including placement, colors, and size requirements
3. Schedule 3 - Approved Uses: List of specific approved applications and contexts for logo use
4. Appendix A - Quality Control Procedures: Detailed procedures for quality control and approval processes
5. Appendix B - Territory Definition: Detailed description of geographic areas where logo usage is permitted
Authors
Retail
Franchising
Media and Entertainment
Sports and Recreation
Food and Beverage
Technology
Professional Services
Education
Healthcare
Hospitality
Manufacturing
Financial Services
Real Estate
Consumer Goods
Legal
Marketing
Brand Management
Corporate Communications
Business Development
Compliance
Intellectual Property
Commercial Operations
Partner Relations
Design
Public Relations
Brand Manager
Legal Counsel
Intellectual Property Lawyer
Marketing Director
Compliance Officer
Commercial Director
Franchise Manager
Business Development Manager
Corporate Counsel
Licensing Manager
Operations Director
Chief Marketing Officer
Partner Relations Manager
General Counsel
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