The Agreement To Use Logo is a critical document in the UAE business landscape where brand protection and proper representation are paramount. This agreement is typically used when a brand owner wishes to grant another entity the right to use their logo under controlled conditions. It ensures compliance with UAE Federal Law No. 37 of 1992 (Trademark Law) and related intellectual property regulations. The document is particularly relevant in the UAE's dynamic business environment, where international brands frequently enter into licensing arrangements with local entities. The agreement specifies usage parameters, quality control measures, territorial limitations, and compliance requirements with local regulations. It serves as a protective mechanism for brand owners while providing clear guidelines for authorized users, incorporating specific provisions required under UAE law.
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1. Parties: Identification of the logo owner and the party being granted usage rights
2. Background: Context of the agreement, confirmation of logo ownership and trademark status
3. Definitions: Key terms including 'Logo', 'Licensed Uses', 'Territory', 'Term', and 'Brand Guidelines'
4. Grant of License: Specific rights being granted, including scope, territory, and duration
5. Usage Restrictions: Specific limitations and prohibited uses of the logo
6. Quality Control: Requirements for maintaining logo quality and adherence to brand guidelines
7. Ownership and Protection: Confirmation of owner's rights and user's obligations regarding logo protection
8. Term and Termination: Duration of agreement and circumstances for termination
9. Post-Termination Obligations: Actions required after agreement ends
10. Governing Law and Jurisdiction: Specification of UAE law application and jurisdiction
1. Fees: Include when the logo usage is subject to payment or royalties
2. Sub-licensing Rights: Include when user is permitted to allow others to use the logo
3. Marketing and Promotion: Include specific provisions for marketing usage when relevant
4. Confidentiality: Include when sensitive information about the logo or brand will be shared
5. Insurance: Include when requiring user to maintain specific insurance coverage
6. Amendments to Brand Guidelines: Include when brand guidelines may be updated during the term
1. Schedule 1 - Logo Specifications: Technical specifications, approved versions, and formats of the logo
2. Schedule 2 - Brand Guidelines: Detailed guidelines for logo usage, including placement, colors, and size requirements
3. Schedule 3 - Approved Uses: List of specific approved applications and contexts for logo use
4. Appendix A - Quality Control Procedures: Detailed procedures for quality control and approval processes
5. Appendix B - Territory Definition: Detailed description of geographic areas where logo usage is permitted
Relevant legal definitions
Clauses
Relevant Industries
Retail
Franchising
Media and Entertainment
Sports and Recreation
Food and Beverage
Technology
Professional Services
Education
Healthcare
Hospitality
Manufacturing
Financial Services
Real Estate
Consumer Goods
Relevant Teams
Legal
Marketing
Brand Management
Corporate Communications
Business Development
Compliance
Intellectual Property
Commercial Operations
Partner Relations
Design
Public Relations
Relevant Roles
Brand Manager
Legal Counsel
Intellectual Property Lawyer
Marketing Director
Compliance Officer
Commercial Director
Franchise Manager
Business Development Manager
Corporate Counsel
Licensing Manager
Operations Director
Chief Marketing Officer
Partner Relations Manager
General Counsel
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