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Marketing SOW
"I need a Marketing SOW for a digital marketing campaign for our e-commerce platform, including social media management and content creation services, with the contract starting March 2025 and running for 12 months; must comply with South African POPIA requirements."
1. Parties: Identification of the service provider and client, including their registered addresses and company registration numbers
2. Background: Context of the marketing services agreement and relationship between the parties
3. Definitions: Key terms used throughout the SOW, including technical marketing terminology and project-specific definitions
4. Scope of Services: Detailed description of the marketing services to be provided, including specific campaigns, channels, and activities
5. Deliverables: Specific outputs and deliverables expected from the marketing services
6. Timeline and Milestones: Project schedule, key dates, and delivery milestones
7. Performance Metrics: Key performance indicators (KPIs) and success metrics for the marketing activities
8. Pricing and Payment Terms: Fee structure, payment schedule, and any additional costs or expenses
9. Client Obligations: Resources, information, and assistance to be provided by the client
10. Compliance Requirements: Obligations regarding POPIA, Consumer Protection Act, and other relevant legislation
11. Term and Termination: Duration of the SOW and conditions for termination
1. Change Control: Process for managing changes to the scope or deliverables - include for larger or complex marketing projects
2. Resource Allocation: Specific team members and their roles - include when dedicated resources are required
3. Reporting Requirements: Detailed reporting structures and frequencies - include for campaigns requiring extensive tracking
4. Third-Party Vendors: Management of external suppliers or tools - include when third-party services are involved
5. International Considerations: Cross-border marketing requirements - include for campaigns spanning multiple jurisdictions
6. Crisis Management: Procedures for handling marketing-related crises - include for high-risk or sensitive campaigns
7. Training Requirements: Training specifications for client staff - include when knowledge transfer is required
1. Schedule A - Detailed Service Specifications: Comprehensive breakdown of marketing services and methodologies
2. Schedule B - Campaign Calendar: Detailed timeline of marketing activities and campaigns
3. Schedule C - Rate Card: Detailed pricing for different services and resource levels
4. Schedule D - Brand Guidelines: Client's branding requirements and usage guidelines
5. Schedule E - Compliance Checklist: Specific compliance requirements for various marketing activities
6. Appendix 1 - Technical Requirements: Technical specifications for digital marketing activities
7. Appendix 2 - Reporting Templates: Standard formats for campaign reporting and analytics
Authors
Retail
Financial Services
Technology
Healthcare
Entertainment
Consumer Goods
Tourism
Education
Professional Services
Real Estate
Telecommunications
Manufacturing
Non-profit Organizations
E-commerce
Marketing
Legal
Procurement
Compliance
Finance
Digital
Brand Management
Project Management
Operations
Business Development
Creative Services
Account Management
Marketing Director
Chief Marketing Officer
Marketing Manager
Brand Manager
Digital Marketing Manager
Procurement Manager
Legal Counsel
Contract Manager
Project Manager
Account Director
Business Development Manager
Marketing Consultant
Agency Director
Compliance Officer
Marketing Operations Manager
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