The Basic Media Release Form is a fundamental legal document used in South Africa when organizations or individuals need to obtain permission to use someone's image, voice, or likeness in various media formats. This document is essential for compliance with South African legislation, particularly the Protection of Personal Information Act (POPIA) and the Copyright Act 98 of 1978. It should be used whenever photographs, videos, or recordings of individuals will be published, displayed, or distributed for any purpose, whether commercial or non-commercial. The form typically includes detailed information about how the media will be used, the duration of the permission, territorial scope, and any limitations on usage. It's particularly crucial in protecting both the rights of the subject and the entity using the media, while ensuring proper consent management and data protection compliance.
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1. Parties: Identification of the parties: the Content Owner/Subject and the party receiving rights to use the media
2. Background: Brief context explaining the purpose of the media release
3. Definitions: Key terms used in the agreement, including 'Media Content', 'Usage Rights', and 'Territory'
4. Grant of Rights: The explicit permission given by the subject for the use of their image/media
5. Scope of Usage: Specific ways the media can be used, including platforms, territories, and duration
6. Representations and Warranties: Subject's confirmation they have the right to grant permission and media accurately represents them
7. Consideration: Whether payment is involved or the release is granted without compensation
8. Governing Law: Specification that South African law governs the agreement
9. Signature: Space for dated signatures of all parties
1. Parental Consent: Required when the subject is under 18, in compliance with the Children's Act
2. Revocation Rights: Optional clause specifying if and how the subject can withdraw consent for future use
3. Privacy Protection: Additional POPIA-specific clauses regarding data protection and storage
4. Commercial Usage: Specific terms for commercial exploitation of the media
5. Territory Restrictions: If the usage is limited to specific geographic areas
6. Time Limitations: If the release is granted for a specific time period rather than perpetuity
1. Schedule A - Media Description: Detailed description or copies of the specific media covered by the release
2. Schedule B - Approved Usage Examples: Examples of how the media may be used
3. Schedule C - Restricted Usage: List of specifically prohibited uses of the media
Relevant legal definitions
Clauses
Relevant Industries
Media & Entertainment
Advertising & Marketing
Education
Corporate Communications
Public Relations
Publishing
Digital Media
Events & Conferences
Non-Profit Organizations
Sports & Recreation
Relevant Teams
Legal
Marketing
Communications
Public Relations
Content Creation
Digital Media
Creative Services
Compliance
Human Resources
Brand Management
Relevant Roles
Marketing Manager
Communications Director
Content Creator
Legal Counsel
Photographer
Videographer
Event Coordinator
Public Relations Manager
Social Media Manager
Brand Manager
Creative Director
Compliance Officer
Human Resources Manager
Digital Content Producer
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