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Marketing License Agreement
"I need a Marketing License Agreement to allow a Singapore-based marketing agency to use our brand assets and marketing materials for promoting our tech products across Southeast Asia, with exclusive rights in Singapore for 3 years starting January 2025."
1. Parties: Identification and details of the licensor and licensee
2. Background: Context and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Grant of License: Scope and nature of the marketing license being granted
5. Term and Territory: Duration of the agreement and geographical scope
6. License Fees: Payment terms and fee structure
7. Intellectual Property Rights: Ownership and protection of IP
8. Obligations of the Parties: Rights and responsibilities of both parties
9. Termination: Conditions and process for terminating the agreement
10. Governing Law and Jurisdiction: Specification of Singapore law as governing law and jurisdiction
1. Exclusivity: Terms defining whether the license is exclusive or non-exclusive and related conditions
2. Minimum Performance Requirements: Marketing performance targets, metrics, and consequences of non-achievement
3. Sub-licensing Rights: Terms and conditions under which the licensee may grant sub-licenses
4. Quality Control: Standards, approval processes, and quality maintenance requirements
5. Data Protection: Specific provisions relating to PDPA compliance and data handling
1. Schedule 1: Licensed Materials: Detailed list of marketing materials, brands, and content covered by the license
2. Schedule 2: Brand Guidelines: Specific requirements for brand usage and marketing standards
3. Schedule 3: Fee Schedule: Detailed breakdown of license fees, royalties, and payment terms
4. Schedule 4: Territory Definition: Specific geographical areas covered by the license agreement
5. Schedule 5: Approval Process: Step-by-step process for marketing material approval and compliance
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