Brand Royalty Agreement

Brand Royalty Agreement Template for Singapore

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Key Requirements PROMPT example:

"Need a Brand Royalty Agreement for licensing our premium skincare brand to a Singapore-based distributor, with exclusive rights for Southeast Asia and quarterly royalty payments of 8% of net sales."

Document background

Brand Royalty Agreements are essential documents for businesses seeking to monetize their brand assets or expand their market presence tHRough licensed partnerships. Under Singapore law, a Brand Royalty Agreement establishes the framework for brand licensing, including detailed provisions for quality control, payment structures, and territorial rights. These agreements are particularly relevant in today's global marketplace, where brand value and intellectual property rights are crucial business assets. The document ensures compliance with Singapore's robust intellectual property protection regime while providing clear guidelines for both licensors and licensees.

Suggested Sections

1. Parties: Identification and details of the licensor and licensee

2. Background: Context of the agreement and ownership status of the brand

3. Definitions: Key terms used tHRoughout the agreement including Brand, Territory, Licensed Products, Net Sales, etc.

4. Grant of Rights: Scope of brand usage rights being licensed, including any restrictions and reservations

5. Territory: Geographical scope of the license and any territorial restrictions

6. Royalty Payments: Payment terms, calculation methods, reporting requirements, and audit rights

7. Quality Control: Standards and monitoring of brand usage, approval processes, and inspection rights

8. Term and Termination: Duration of the agreement and conditions for termination or renewal

9. Representations and Warranties: Legal guarantees from both parties regarding their rights and obligations

10. Indemnification: Obligations to protect against losses and liability allocation

11. Confidentiality: Protection of confidential information shared during the agreement

12. Governing Law and Jurisdiction: Applicable law and dispute resolution mechanisms

Optional Sections

1. Minimum Performance Requirements: Specific sales or performance targets that the licensee must achieve

2. Sub-licensing Rights: Rights and conditions for granting sub-licenses to third parties

3. Marketing Obligations: Specific marketing commitments and brand promotion requirements

4. Non-Competition: Restrictions on competing activities during and after the agreement

5. Insurance: Required insurance coverage and minimum policy requirements

Suggested Schedules

1. Schedule 1 - Brand Guidelines: Detailed specifications for brand usage and representation

2. Schedule 2 - Licensed Marks: List and images of all trademarks covered by the agreement

3. Schedule 3 - Royalty Calculation Methods: Detailed formulas and examples for calculating royalties

4. Schedule 4 - Approved Products/Services: List of products or services covered by the license

5. Schedule 5 - Quality Control Standards: Detailed quality requirements and inspection procedures

6. Schedule 6 - Territory Map/Details: Specific definition of licensed territories

7. Schedule 7 - Reporting Templates: Standard forms for sales reports and royalty calculations

Authors

Alex Denne

Head of Growth (Open Source Law) @ ��Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail
Food & Beverage
Entertainment
Sports
Technology

Relevant Teams

Legal
Brand Management
Finance
Marketing
Business Development
Intellectual Property
Compliance

Relevant Roles

Brand Manager
Licensing Director
Legal Counsel
Commercial Director
Chief Marketing Officer
Intellectual Property Manager
Compliance Officer

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Brand Royalty Agreement Template for Singapore

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