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Co Sponsorship Agreement
"I need a Co-Sponsorship Agreement for a major football tournament in Amsterdam running from March to May 2025, involving three equal co-sponsors (from automotive, banking, and telecommunications sectors) with shared marketing rights and equal financial contributions of €500,000 each."
1. Parties: Identification of all co-sponsors and the sponsored party/event
2. Background: Context of the sponsorship arrangement and purpose of the agreement
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Sponsorship: Details of what is being sponsored and the nature of the sponsorship
5. Term and Duration: Period of the sponsorship agreement including start and end dates
6. Financial Arrangements: Sponsorship amounts, payment terms, and cost-sharing between co-sponsors
7. Rights and Benefits: Sponsorship rights, benefits, and entitlements for each co-sponsor
8. Obligations of the Parties: Responsibilities and commitments of each co-sponsor and the sponsored party
9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP
10. Exclusivity and Category Protection: Terms regarding industry exclusivity and protection from competing sponsors
11. Representations and Warranties: Standard legal assurances from all parties
12. Termination: Circumstances under which the agreement can be terminated and consequences
13. Governing Law and Jurisdiction: Confirmation of Dutch law application and jurisdiction
14. General Provisions: Standard boilerplate clauses including notices, amendments, and severability
1. Marketing and Promotion: Specific requirements for joint marketing activities - include when co-sponsors plan coordinated marketing efforts
2. Digital Rights: Social media and online presence requirements - include for digital-heavy sponsorships
3. Hospitality Benefits: Details of event access and hospitality arrangements - include when relevant to the sponsorship package
4. Insurance: Insurance requirements and obligations - include for high-risk or event-based sponsorships
5. Force Majeure: Provisions for unforeseen circumstances - particularly relevant for event sponsorships
6. Data Protection: GDPR compliance provisions - include when personal data processing is involved
7. Anti-Corruption: Compliance with anti-bribery laws - include for international sponsorships
8. Dispute Resolution: Mediation or arbitration procedures - include when parties prefer alternative dispute resolution
1. Schedule 1 - Financial Schedule: Detailed breakdown of sponsorship contributions and payment schedules
2. Schedule 2 - Brand Guidelines: Technical specifications for logo usage and brand implementation
3. Schedule 3 - Benefits Matrix: Detailed list of rights and benefits allocated to each co-sponsor
4. Schedule 4 - Timeline: Key dates and deadlines for deliverables and activities
5. Appendix A - Approved Marks: Copies of logos and trademarks approved for use
6. Appendix B - Marketing Plan: Detailed marketing and activation plans if applicable
7. Appendix C - Technical Requirements: Technical specifications for any digital or physical implementations
8. Appendix D - Contact Details: Key contact information for all parties and their representatives
Authors
Sports and Entertainment
Media and Broadcasting
Consumer Goods
Financial Services
Technology
Telecommunications
Automotive
Energy
Retail
Professional Services
Healthcare
Education
Cultural Organizations
Non-Profit Organizations
Legal
Commercial
Marketing
Brand Management
Business Development
Sponsorship
Events
Compliance
Finance
Corporate Communications
Legal Counsel
Commercial Director
Marketing Manager
Sponsorship Manager
Brand Manager
Partnership Director
Events Manager
Business Development Manager
Contract Manager
Chief Marketing Officer
Chief Commercial Officer
Rights Manager
Activation Manager
Compliance Officer
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