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Online Advertising Agreement Template for Nigeria

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Key Requirements PROMPT example:

Online Advertising Agreement

"I need an Online Advertising Agreement for my e-commerce company to engage a digital marketing agency in Nigeria, with specific focus on social media advertising and data protection compliance, to commence from March 2025."

Document background
The Online Advertising Agreement is essential for businesses engaging in digital marketing activities within Nigeria's growing online marketplace. This document is typically used when a company wishes to establish a formal relationship with an advertising service provider for digital marketing campaigns, social media advertising, or other forms of online promotion. The agreement ensures compliance with Nigerian legislation, including the NDPR, Cybercrimes Act, and APCON regulations, while protecting both parties' interests. It covers crucial elements such as campaign specifications, performance metrics, data protection, content rights, and payment terms, making it suitable for both short-term campaigns and long-term advertising partnerships.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client, including registration details and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of technical terms, advertising metrics, and key concepts used in the agreement

4. Scope of Services: Detailed description of the advertising services to be provided, including platforms and formats

5. Campaign Specifications: Specific details about advertising campaigns, including targeting, placement, and duration

6. Performance Metrics and Reporting: KPIs, reporting requirements, and measurement methodologies

7. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures

8. Client Obligations: Client's responsibilities including content provision and approval processes

9. Service Provider Obligations: Provider's commitments regarding service delivery and performance

10. Intellectual Property Rights: Ownership and usage rights for advertising content and materials

11. Data Protection and Privacy: Compliance with NDPR and data handling requirements

12. Confidentiality: Protection of confidential information and trade secrets

13. Term and Termination: Duration of agreement and termination provisions

14. General Provisions: Standard legal clauses including governing law, notices, and dispute resolution

Optional Sections

1. Service Level Agreement: Detailed service levels and performance standards, recommended for high-value or complex campaigns

2. Third-Party Platforms: Terms relating to the use of third-party advertising platforms, needed if external platforms are used

3. Content Guidelines: Specific requirements for advertising content, recommended for regulated industries

4. Agency Appointment: Specific terms regarding agency status and authority, needed if provider acts as advertising agent

5. Influencer Marketing: Terms specific to influencer engagement, needed if campaign includes influencer marketing

6. Compliance with Industry Standards: Additional compliance requirements for specific industries or advertising types

7. International Advertising: Additional provisions for cross-border advertising campaigns

Suggested Schedules

1. Schedule 1 - Service Specifications: Detailed technical specifications of advertising services and deliverables

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rates, and payment terms

3. Schedule 3 - Campaign Details: Specific campaign requirements, timelines, and targets

4. Schedule 4 - Reporting Templates: Standard formats for performance reports and analytics

5. Appendix A - Content Guidelines: Specific requirements and standards for advertising content

6. Appendix B - Technical Requirements: Technical specifications for ad formats and platforms

7. Appendix C - Compliance Checklist: Checklist of regulatory and platform-specific compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



















































Clauses









































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Entertainment

Telecommunications

Healthcare

Education

Real Estate

Manufacturing

Professional Services

Media and Publishing

Consumer Goods

Travel and Tourism

Automotive

Relevant Teams

Marketing

Digital

Legal

Procurement

Business Development

Communications

Brand Management

Advertising

Content

Social Media

Compliance

Finance

Commercial

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Business Development Manager

Advertising Manager

Media Buyer

Content Strategy Director

Brand Manager

E-commerce Manager

Digital Campaign Manager

Legal Counsel

Procurement Manager

Social Media Manager

Marketing Operations Manager

Account Director

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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