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Public Relations Consulting Agreement for Hong Kong

Public Relations Consulting Agreement Template for Hong Kong

This document is a comprehensive consulting agreement governed by Hong Kong law, designed to establish and regulate the professional relationship between a PR consultant or agency and their client. It outlines the scope of PR services, deliverables, compensation structure, and key obligations of both parties while incorporating specific requirements under Hong Kong's legal framework, including data privacy regulations and business operation requirements. The agreement addresses crucial aspects such as intellectual property rights, confidentiality, crisis management, and service standards, all within the context of Hong Kong's common law system.

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What is a Public Relations Consulting Agreement?

The Public Relations Consulting Agreement is essential for businesses operating in Hong Kong that engage external PR expertise for managing their public image, communications, and stakeholder relations. This document is typically used when a company seeks to formalize its relationship with a PR consultant or agency, whether for ongoing retainer services or project-based engagements. The agreement, governed by Hong Kong law, comprehensively covers service scope, deliverables, fees, intellectual property rights, confidentiality, and compliance with local regulations including the Personal Data (Privacy) Ordinance. It's particularly important in Hong Kong's dynamic business environment where reputation management and strategic communications play crucial roles in business success. The document serves both multinational corporations and local businesses, providing a clear framework for PR service delivery while protecting both parties' interests under Hong Kong's common law system.

What sections should be included in a Public Relations Consulting Agreement?

1. Parties: Identification of the PR consultant/agency and the client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' intention to enter into a PR consulting relationship

3. Definitions: Key terms used throughout the agreement, including 'Services', 'Deliverables', 'Campaign', etc.

4. Appointment and Scope of Services: Formal appointment of the consultant and general description of PR services to be provided

5. Consultant's Obligations: Key responsibilities and commitments of the PR consultant, including service standards and professional conduct

6. Client's Obligations: Client's responsibilities, including providing necessary information, approvals, and cooperation

7. Fees and Payment Terms: Compensation structure, payment schedule, expenses, and invoicing procedures

8. Term and Termination: Duration of the agreement, renewal terms, and circumstances for termination

9. Intellectual Property Rights: Ownership and usage rights of created content, pre-existing IP, and client materials

10. Confidentiality: Protection of confidential information and trade secrets of both parties

11. Data Protection and Privacy: Compliance with Hong Kong's Personal Data (Privacy) Ordinance and data handling procedures

12. Representations and Warranties: Standard promises and guarantees from both parties

13. Limitation of Liability: Caps on liability and exclusions of certain types of damages

14. General Provisions: Standard boilerplate clauses including notices, entire agreement, governing law, etc.

What sections are optional to include in a Public Relations Consulting Agreement?

1. Crisis Management Services: Specific provisions for crisis communication services and response times, include when crisis management is part of the scope

2. Social Media Management: Detailed terms for social media handling, including account access and content approval processes

3. Performance Metrics: KPIs and measurement criteria for PR campaign success, include when specific performance targets are agreed

4. International Services: Terms for multi-jurisdiction PR services, include when services span multiple countries

5. Influencer Engagement: Terms governing relationships with influencers and content creators, include when influencer marketing is part of scope

6. Client Approval Process: Detailed procedures for obtaining client approvals, include when complex approval hierarchies exist

7. Compliance with Industry Regulations: Specific compliance requirements for regulated industries (e.g., financial services, healthcare)

8. Sub-contractors: Terms governing the use of sub-contractors or partner agencies, include when sub-contracting is anticipated

What schedules should be included in a Public Relations Consulting Agreement?

1. Schedule 1: Scope of Services: Detailed breakdown of specific PR services, deliverables, and timelines

2. Schedule 2: Fee Schedule: Detailed fee structure, including retainer fees, project fees, hourly rates, and expense categories

3. Schedule 3: Key Personnel: List of key team members and their roles in providing the services

4. Schedule 4: Service Level Agreement: Specific response times, availability, and service standards

5. Schedule 5: Approval Matrix: Decision-making hierarchy and approval requirements for different types of deliverables

6. Appendix A: PR Campaign Brief: Initial PR strategy and campaign outline

7. Appendix B: Reporting Templates: Standard formats for activity reports and performance metrics

8. Appendix C: Crisis Communication Protocol: Step-by-step procedures for crisis communication response

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Hong Kong

Publisher

Ƶ

Cost

Free to use
Relevant legal definitions


































Clauses






































Relevant Industries

Technology

Financial Services

Retail

Healthcare

Entertainment

Manufacturing

Professional Services

Real Estate

Consumer Goods

Telecommunications

Education

Non-Profit

Hospitality

Energy

Media

Relevant Teams

Legal

Public Relations

Corporate Communications

Marketing

Corporate Affairs

Procurement

Business Development

Executive Management

Brand Management

Media Relations

Relevant Roles

Chief Communications Officer

Public Relations Director

Communications Manager

Marketing Director

Brand Manager

Corporate Affairs Director

PR Consultant

Media Relations Manager

Chief Marketing Officer

Business Development Director

General Counsel

Contract Manager

Procurement Manager

CEO

Managing Director

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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