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1. Parties: Identification of the PR consultant/agency and the client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' intention to enter into a PR consulting relationship
3. Definitions: Key terms used throughout the agreement, including 'Services', 'Deliverables', 'Campaign', etc.
4. Appointment and Scope of Services: Formal appointment of the consultant and general description of PR services to be provided
5. Consultant's Obligations: Key responsibilities and commitments of the PR consultant, including service standards and professional conduct
6. Client's Obligations: Client's responsibilities, including providing necessary information, approvals, and cooperation
7. Fees and Payment Terms: Compensation structure, payment schedule, expenses, and invoicing procedures
8. Term and Termination: Duration of the agreement, renewal terms, and circumstances for termination
9. Intellectual Property Rights: Ownership and usage rights of created content, pre-existing IP, and client materials
10. Confidentiality: Protection of confidential information and trade secrets of both parties
11. Data Protection and Privacy: Compliance with Hong Kong's Personal Data (Privacy) Ordinance and data handling procedures
12. Representations and Warranties: Standard promises and guarantees from both parties
13. Limitation of Liability: Caps on liability and exclusions of certain types of damages
14. General Provisions: Standard boilerplate clauses including notices, entire agreement, governing law, etc.
1. Crisis Management Services: Specific provisions for crisis communication services and response times, include when crisis management is part of the scope
2. Social Media Management: Detailed terms for social media handling, including account access and content approval processes
3. Performance Metrics: KPIs and measurement criteria for PR campaign success, include when specific performance targets are agreed
4. International Services: Terms for multi-jurisdiction PR services, include when services span multiple countries
5. Influencer Engagement: Terms governing relationships with influencers and content creators, include when influencer marketing is part of scope
6. Client Approval Process: Detailed procedures for obtaining client approvals, include when complex approval hierarchies exist
7. Compliance with Industry Regulations: Specific compliance requirements for regulated industries (e.g., financial services, healthcare)
8. Sub-contractors: Terms governing the use of sub-contractors or partner agencies, include when sub-contracting is anticipated
1. Schedule 1: Scope of Services: Detailed breakdown of specific PR services, deliverables, and timelines
2. Schedule 2: Fee Schedule: Detailed fee structure, including retainer fees, project fees, hourly rates, and expense categories
3. Schedule 3: Key Personnel: List of key team members and their roles in providing the services
4. Schedule 4: Service Level Agreement: Specific response times, availability, and service standards
5. Schedule 5: Approval Matrix: Decision-making hierarchy and approval requirements for different types of deliverables
6. Appendix A: PR Campaign Brief: Initial PR strategy and campaign outline
7. Appendix B: Reporting Templates: Standard formats for activity reports and performance metrics
8. Appendix C: Crisis Communication Protocol: Step-by-step procedures for crisis communication response
Technology
Financial Services
Retail
Healthcare
Entertainment
Manufacturing
Professional Services
Real Estate
Consumer Goods
Telecommunications
Education
Non-Profit
Hospitality
Energy
Media
Legal
Public Relations
Corporate Communications
Marketing
Corporate Affairs
Procurement
Business Development
Executive Management
Brand Management
Media Relations
Chief Communications Officer
Public Relations Director
Communications Manager
Marketing Director
Brand Manager
Corporate Affairs Director
PR Consultant
Media Relations Manager
Chief Marketing Officer
Business Development Director
General Counsel
Contract Manager
Procurement Manager
CEO
Managing Director
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