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A White Label Agreement lets one company sell another company's product or service under their own brand name - think of it like putting your logo on someone else's well-made product. Common in Hong Kong's financial services and tech sectors, these agreements spell out how the original producer will stay behind the scenes while the seller handles all customer-facing activities.

Under Hong Kong law, these contracts must clearly define quality standards, intellectual property rights, and compliance with local regulations like the Trade Descriptions Ordinance. The agreement typically covers branding guidelines, confidentiality terms, and how both parties will handle customer support and liability - essential protections for both the manufacturer and the reseller.

Consider a White Label Agreement when you want to quickly expand your product line without developing everything in-house. It's particularly valuable for Hong Kong financial institutions looking to offer new investment products, tech companies needing ready-made software solutions, or manufacturers wanting to enter new markets without building additional production capacity.

This agreement becomes essential when you need to maintain strict quality control while leveraging another company's expertise. It helps protect both parties under Hong Kong's consumer protection laws and securities regulations, while clearly defining responsibilities for customer service, technical support, and brand reputation management. Many businesses use it to scale rapidly while managing compliance and operational risks.

• White Label Agreement: The standard version covers most business scenarios, but can be adapted for specific industries: Financial services agreements focus on regulatory compliance and fund management terms, technology agreements emphasize IP rights and software customization, while manufacturing versions detail quality control standards and supply chain requirements. Service-based agreements typically include more detailed SLA terms and customer support provisions.

• Original Manufacturers/Service Providers: Create and deliver the product or service, maintain quality standards, and provide backend support while remaining invisible to end users
• Brand-Facing Companies: Market and sell the white-labeled products under their own brand name, handle customer relationships, and ensure compliance with Hong Kong consumer protection laws
• Legal Teams: Draft and review White Label Agreements to protect intellectual property rights, define liability terms, and ensure adherence to SFC regulations
• Compliance Officers: Monitor adherence to regulatory requirements, especially in financial services and technology sectors

• Core Business Details: Gather full company information, licensing details, and scope of products or services to be white-labeled
• Quality Standards: Define specific performance metrics, quality control processes, and compliance requirements under Hong Kong regulations
• Branding Guidelines: Document exact specifications for logo usage, marketing materials, and customer-facing communications
• Support Structure: Outline technical support responsibilities, customer service protocols, and escalation procedures
• Platform Assistance: Use our automated platform to generate a customized White Label Agreement that includes all essential legal elements and meets local requirements

• Parties and Scope: Clear identification of all parties and detailed description of products/services covered
• Intellectual Property Rights: Explicit terms for brand usage, trademark licensing, and content ownership
• Quality Control: Specific standards, monitoring procedures, and compliance with Hong Kong consumer protection laws
• Confidentiality Terms: Detailed provisions protecting trade secrets and proprietary information
• Liability and Indemnification: Clear allocation of risks and responsibilities between parties
• Termination Clauses: Specific conditions for ending the agreement and post-termination obligations
• Governing Law: Express choice of Hong Kong law and jurisdiction for dispute resolution

A White Label Agreement differs significantly from an Agency Agreement in how the business relationship is structured and presented to customers. Let's look at the key distinctions that matter in Hong Kong's legal framework:

• Brand Visibility: In a White Label Agreement, the original manufacturer stays completely hidden, while an Agency Agreement openly acknowledges both parties' roles
• Legal Responsibility: White Label arrangements place customer-facing liability primarily on the reseller, while Agency Agreements typically share liability between principal and agent
• Agency Agreement: Creates a representative relationship where one party acts on behalf of another, maintaining separate identities and shared responsibilities
• Customer Relationship: White Label providers have no direct contact with end customers, while agents typically maintain some level of direct customer interaction
• Regulatory Requirements: White Label Agreements in Hong Kong often need additional regulatory approvals, especially in financial services, while Agency Agreements follow simpler regulatory frameworks