Digital Marketing Services Agreement

Digital Marketing Services Agreement Template for Denmark

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Document background

The Digital Marketing Services Agreement is essential for businesses engaging external digital marketing expertise in Denmark. It is designed to establish a clear contractual relationship between service providers and clients while ensuring compliance with Danish business law, marketing regulations, and EU data protection requirements. This document is particularly relevant in today's digital-first business environment, where companies increasingly rely on specialized digital marketing services for their online presence and customer engagement. The agreement covers crucial aspects such as service specifications, performance metrics, data handling under GDPR, intellectual property rights, and reporting requirements. It is structured to accommodate various digital marketing services including social media management, content marketing, SEO, and digital advertising campaigns, while providing flexibility for specific client needs and campaign requirements.

Suggested Sections

1. Parties: Identification of the service provider and client, including business details and registration numbers

2. Background: Context of the agreement and brief description of the parties' intention to enter into a digital marketing services arrangement

3. Definitions: Key terms used throughout the agreement, including technical marketing terms and platform-specific terminology

4. Scope of Services: Detailed description of digital marketing services to be provided, including channels and platforms

5. Service Provider's Obligations: Key responsibilities and commitments of the marketing agency

6. Client's Obligations: Client responsibilities, including provision of materials, approvals, and access to necessary accounts

7. Fees and Payment Terms: Pricing structure, payment schedule, and related financial terms

8. Term and Termination: Duration of the agreement and conditions for termination

9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

10. Data Protection and Privacy: GDPR compliance and data processing terms

11. Confidentiality: Protection of confidential information shared between parties

12. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria

13. Warranties and Indemnities: Guarantees provided by both parties and compensation for breaches

14. Limitation of Liability: Limits on parties' liability and exclusions

15. General Provisions: Standard legal clauses including governing law, notices, and entire agreement

Optional Sections

1. Service Level Agreement: Detailed service levels and response times - include when specific performance metrics are crucial

2. Change Management: Process for requesting and implementing changes to services - include for long-term or complex campaigns

3. Non-Competition: Restrictions on working with competitors - include when dealing with sensitive industry sectors

4. Personnel Requirements: Specific staff qualifications or dedicated team requirements - include when specific expertise is needed

5. Crisis Management: Procedures for handling social media or marketing crises - include for high-profile campaigns

6. Subcontractor Terms: Rules for engaging subcontractors - include when subcontracting is anticipated

7. Multi-language Requirements: Specifications for multi-language content - include for international campaigns

Suggested Schedules

1. Schedule 1 - Service Specifications: Detailed breakdown of each marketing service, channels, and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing, including rate cards and additional services pricing

3. Schedule 3 - Key Performance Indicators: Specific metrics and targets for measuring campaign success

4. Schedule 4 - Approved Platforms and Tools: List of marketing platforms, tools, and technologies to be used

5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

6. Schedule 6 - Brand Guidelines: Client's branding requirements and usage guidelines

7. Schedule 7 - Reporting Templates: Standard formats for performance and activity reporting

8. Appendix A - Contact Details: Key contacts and escalation procedures for both parties

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Digital Marketing Services Agreement Template for Denmark

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