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1. Parties: Identification of the contracting parties - the company/brand owner and the brand ambassador
2. Background: Context of the agreement and brief description of the brand and ambassador's expertise
3. Definitions: Key terms used throughout the agreement including 'Brand', 'Territory', 'Services', 'Brand Guidelines'
4. Appointment and Term: Formal appointment of the ambassador and duration of the agreement
5. Ambassador's Obligations: Core duties and responsibilities of the brand ambassador
6. Company's Obligations: Support, materials, and resources to be provided by the company
7. Compensation: Payment terms, including base fees, performance bonuses, and payment schedule
8. Brand Guidelines and Approval Process: Rules for brand representation and content approval procedures
9. Intellectual Property Rights: Usage rights, ownership of content, and IP protection measures
10. Confidentiality: Non-disclosure obligations and handling of confidential information
11. Compliance with Laws: Obligations to comply with relevant German laws, particularly advertising and competition regulations
12. Representations and Warranties: Mutual assurances regarding capacity, authority, and compliance
13. Termination: Conditions and procedures for ending the agreement
14. Post-Termination Obligations: Duties and restrictions that survive agreement termination
15. General Provisions: Standard clauses including notices, amendments, governing law, and jurisdiction
1. Exclusivity: Restrictions on representing competing brands - include when exclusive representation is required
2. Social Media Guidelines: Specific rules for social media content and engagement - include for digital-focused ambassadors
3. Event Participation: Terms for attending promotional events - include when physical appearances are expected
4. Performance Metrics: Specific KPIs and evaluation criteria - include when performance-based compensation applies
5. Content Creation: Requirements for creating branded content - include for ambassadors with content production duties
6. International Travel: Terms for international promotional activities - include when cross-border work is expected
7. Crisis Management: Procedures for handling PR issues - include for high-profile ambassadors
8. Insurance Requirements: Specific insurance coverage obligations - include for high-risk activities
1. Schedule 1 - Services Description: Detailed outline of required ambassador services and activities
2. Schedule 2 - Compensation Structure: Detailed breakdown of all fees, bonuses, and benefits
3. Schedule 3 - Brand Guidelines: Comprehensive brand usage rules and visual identity guidelines
4. Schedule 4 - Approved Products/Services: List of specific products/services the ambassador is authorized to promote
5. Schedule 5 - Content Approval Process: Step-by-step procedure for content review and approval
6. Schedule 6 - Social Media Guidelines: Detailed social media protocols and best practices
7. Appendix A - Image Rights License: Specific terms for using the ambassador's image and likeness
8. Appendix B - Reporting Templates: Standard forms for activity reporting and performance tracking
Fashion and Luxury Goods
Consumer Products
Food and Beverage
Sports and Athletics
Beauty and Cosmetics
Technology
Automotive
Entertainment
Health and Wellness
Gaming
Lifestyle
Travel and Tourism
Sustainable Products
E-commerce
Legal
Marketing
Brand Management
Public Relations
Social Media
Communications
Compliance
Commercial
Talent Management
Digital Marketing
Influencer Relations
Marketing Director
Legal Counsel
Brand Manager
Influencer Relations Manager
Marketing Manager
Communications Director
Social Media Manager
Public Relations Manager
Commercial Director
Chief Marketing Officer
Talent Acquisition Manager
Brand Ambassador
Celebrity Manager
Sponsorship Manager
Compliance Officer
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