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Logo License Agreement for Canada

Logo License Agreement Template for Canada

A comprehensive legal agreement governed by Canadian law that establishes the terms and conditions under which a logo owner (licensor) grants permission to another party (licensee) to use their logo. The agreement covers essential elements including usage rights, territorial restrictions, quality control measures, payment terms, and duration of use. It incorporates provisions from Canadian trademark law, copyright law, and commercial law to protect the intellectual property rights of the licensor while providing clear guidelines for the licensee's authorized use of the logo.

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Logo License Agreement

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What is a Logo License Agreement?

The Logo License Agreement is a crucial document used when a brand owner wishes to permit another party to use their logo under specific conditions. This agreement is particularly important in the Canadian business landscape where brand protection and licensing are governed by federal legislation including the Trade-marks Act and Copyright Act. The document typically outlines the scope of permitted use, territorial limitations, quality control requirements, and financial terms. It's essential for businesses engaging in brand partnerships, franchising, merchandising, or any situation where logo usage rights are being granted to third parties. The agreement helps protect the licensor's intellectual property while providing the licensee with clear parameters for logo usage.

What sections should be included in a Logo License Agreement?

1. Parties: Identification of the licensor and licensee, including full legal names and addresses

2. Background: Context of the agreement, confirmation of logo ownership, and general purpose of the license

3. Definitions: Key terms used throughout the agreement, including 'Logo', 'Territory', 'Term', and 'Licensed Use'

4. Grant of License: Specific rights being granted, including territory, duration, and scope of permitted use

5. License Fee and Payment Terms: Financial terms including initial fees, royalties, payment schedule, and reporting requirements

6. Quality Control: Standards for logo usage, approval processes, and quality maintenance requirements

7. Ownership and Protection: Confirmation of licensor's ownership rights and obligations regarding trademark protection

8. Term and Termination: Duration of agreement, renewal terms, and circumstances for termination

9. Representations and Warranties: Parties' statements regarding authority, ownership, and non-infringement

10. Indemnification: Mutual or one-way indemnification obligations for claims arising from logo use

11. General Provisions: Standard clauses including notices, governing law, assignment, and entire agreement

What sections are optional to include in a Logo License Agreement?

1. Exclusivity Provisions: Used when granting exclusive rights in specific territories or industries

2. Sub-licensing Rights: Include when licensee is permitted to sub-license the logo to third parties

3. Digital Usage Terms: Specific provisions for online, social media, or digital platform usage

4. Marketing and Promotion: Requirements and restrictions for advertising and promotional use

5. International Usage: Special provisions for multi-jurisdictional use of the logo

6. Modification Rights: Terms governing if and how the licensee may modify the logo

7. Anti-counterfeiting Measures: Specific provisions for preventing and addressing unauthorized logo use

What schedules should be included in a Logo License Agreement?

1. Schedule A - Logo Specifications: Detailed visual representation of the logo, including dimensions, colors, and acceptable variations

2. Schedule B - Usage Guidelines: Comprehensive brand guidelines and technical specifications for logo usage

3. Schedule C - Territory Definition: Detailed description of geographic areas or markets where license applies

4. Schedule D - Fee Schedule: Detailed breakdown of all fees, royalties, and payment terms

5. Schedule E - Approval Process: Step-by-step process for obtaining approval for logo usage

6. Schedule F - Reporting Template: Standard format for usage reports and royalty calculations

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Canada

Publisher

Ƶ

Document Type

Licensing Agreement

Sector

IP

Cost

Free to use
Relevant legal definitions


































Clauses




























Relevant Industries

Retail

Fashion and Apparel

Sports and Entertainment

Food and Beverage

Technology

Professional Services

Manufacturing

Education

Healthcare

Hospitality

Media and Publishing

Consumer Goods

Relevant Teams

Legal

Brand Management

Marketing

Business Development

Intellectual Property

Compliance

Commercial Operations

Design

Corporate Communications

Relevant Roles

Legal Counsel

Brand Manager

Intellectual Property Lawyer

Commercial Director

Licensing Manager

Marketing Director

Business Development Manager

Franchise Manager

Corporate Counsel

Trademark Attorney

Compliance Officer

Contract Administrator

Industries






Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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