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The Sales Assistant Cover Letter With Experience is a crucial document in the Australian retail employment landscape, designed for professionals with previous retail experience seeking new opportunities in customer-facing sales roles. This document type is specifically crafted to meet Australian business communication standards and employment practices, while showcasing the applicant's track record in areas such as sales achievement, customer service excellence, and retail operations. It's particularly valuable when applying for positions in Australian retail establishments, where employers typically expect documented evidence of previous experience and demonstrated success in similar roles. The cover letter should reflect awareness of Australian workplace culture and retail industry standards, while complying with relevant legislation such as the Fair Work Act 2009 and various anti-discrimination laws.

1. Header: Contact information including full name, address, phone number, email, and date

2. Recipient Details: Employer's name, title, company name, and address

3. Greeting: Professional salutation, preferably addressing a specific person

4. Opening Paragraph: Introduction stating the position being applied for and how the applicant learned about it

5. Experience Highlights: Key relevant retail experience and achievements, focusing on sales, customer service, and measurable results

6. Skills and Qualifications: Relevant skills and qualifications specific to sales assistant role

7. Closing Paragraph: Expression of interest in an interview and thank you note

8. Professional Close: Formal closing with signature and typed name